Search Results for Marketing

1.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

by

Tybout, Alice M.

Author

Tybout, Alice M., Calkins, Tim, Kellogg School of Management

Format:

Call Number

HD69.B7 K444 2005

Publisher

Wiley,

Publication Date

2005

ISBN

9780471690160

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2.

New product and brand management : marketing engineering applications

by

Lilien, Gary L.

Author

Lilien, Gary L., Rangaswamy, Arvind

Format:

Call Number

HF5415.I53 L54 2003

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130084644

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3.

Brand management

by

Riley, Francesca Dall'Olmo

Author

Riley, Francesca Dall'Olmo

Format:

Call Number

HD69.B7 B73 2010 v.1

Publisher

SAGE,

Publication Date

2010

ISBN

9781848602083

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4.

Foundations of brand management

by

Miller, Adan

Author

Miller, Adan

Format:

Call Number

HF5415.15 F68 2012

Publisher

Koros Press,

Publication Date

2012

ISBN

9781781631874

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5.

Strategic planning in brand management

by

Miller, Adan

Author

Miller, Adan

Format:

Call Number

HF5415.1255 S774 2012

Publisher

Koros Press,

Publication Date

2012

ISBN

9781781631898

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6.

CEO of earth

by

Hammond, Simon

Author

Hammond, Simon

Format:

Call Number

HD69.B7 H35 2010

Publisher

Wiley,

Publication Date

2010

ISBN

9781742169569

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7.

Consumer's determinants of brand equity towards chocolate malt drink

by

Siew, Teng Lim, author

Author

Siew, Teng Lim, author, Hishamuddin Md. Som, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1255 L75 2009 raf

Publisher

Universiti Teknologi Malaysia,

Publication Date

2009

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009

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8.

Brand management : research, theory and practice

by

Heding, Tilde

Author

Heding, Tilde, Knudtzen, Charlotte F., Bjerre, Mogens, 1959-

Format:

Call Number

HD69.B7 H43 2009

Publisher

Routledge,

Publication Date

2009

ISBN

9780415443272

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9.

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

by

Light, Larry

Author

Light, Larry, Kiddon, Joan, 1949-

Format:

Call Number

HF5415.1255 L54 2009

Publication Date

2009

ISBN

9780136043317

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10.

Luxury brand management : a world of privilege

by

Chevalier, Michel, 1943-

Author

Chevalier, Michel, 1943-, Mazzalovo, Gerald

Format:

Call Number

HD69.B7 C43 2008

Publisher

John Wiley & Sons(Asia),

Publication Date

2008

ISBN

9780470823262

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11.

Connective branding : building brand equity in a demanding world

by

Fisher-Buttinter, Claudia

Author

Fisher-Buttinter, Claudia, Vallaster, Christine, 1971-

Format:

Call Number

HD69.B7 F57 2008

Publisher

Wiley,

Publication Date

2008

ISBN

9780470512401

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12.

Competitive strategy for media firms : strategic and brand management in changing media markets

by

Chan-Olmsted, Sylvia M.

Author

Chan-Olmsted, Sylvia M.

Format:

Call Number

HE8689.4 C42 2005

Publisher

Lawrence Erlbaum Associates,

Publication Date

2006

ISBN

9780805848120

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