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Subject: Brand name products -- Marketing -- Management

Author

(2)

Freeland, John G.

(1)

(1)

Mitchell, Nancy

(1)

Moriarty, Sandra

(1)

Nilson, Torsten H.

(1)

(1)

(1)

Language

(7)

Format

(7)

Material Type

Open Access Book

Subject

Brand name products

(2)

Trademarks -- Design

(2)

Advertising -- Brand name products

(1)

Advertising -- Brand products

(1)

Customer loyalty

(1)

Customer relations -- Management

(1)

Marketing -- Management

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1.

Cover image for Principles of advertising & IMC

Principles of advertising & IMC

by

Duncan, Tom

Author

Duncan, Tom

Format:

Call Number

HF5415.13 D86 2005

Edition

2nd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072537741

Available:
Holds:
Copies:

SD_ILS:391510

2.

Cover image for IMC : using advertising ands production to build brands

IMC : using advertising ands production to build brands

by

Duncan, Tom

Author

Duncan, Tom

Format:

Call Number

HF5415.13 D84 2000

Publisher

McGraw-Hill,

Publication Date

2002

ISBN

9780256214765 9780071123310

Available:
Holds:
Copies:

SD_ILS:308692

3.

Cover image for Advertising & IMC : principles & practice

Advertising & IMC : principles & practice

by

Moriarty, Sandra

Author

Moriarty, Sandra, Mitchell, Nancy, Wells, William

Format:

Call Number

HF5415.13 M67 2012 f

Edition

9th ed.

Publisher

Pearson,

Publication Date

2012

ISBN

9780273752929

Available:
Holds:
Copies:

SD_ILS:783655

4.

Designing brand experience : creating powerful integrated brand solutions

by

Landa, Robin

Author

Landa, Robin

Format:

Call Number

HD69.B7 L365 2006

Publisher

Thomson Delmar Learning,

Publication Date

2006

ISBN

9781401848873

Available:
Holds:
Copies:

SD_ILS:105844

5.

Designing brand identity : a complete guide to creating, building and maintaining strong brand

by

Wheeler, Alina

Author

Wheeler, Alina

Format:

Call Number

HD69.B7 W44 2003

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780471213260

Available:
Holds:
Copies:

SD_ILS:371743

6.

Cover image for The ultimate CRM handbook : strategies & concepts for building enduring customer loyalty & profitability

The ultimate CRM handbook : strategies & concepts for building enduring customer loyalty & profitability

by

Freeland, John G.

Author

Freeland, John G.

Format:

Call Number

HF5415.5 U45 2003

Publication Date

2003

ISBN

9780071409353

Available:
Holds:
Copies:

SD_ILS:329979

7.

Cover image for Competitive branding : winning in the market place with value-added brands

Competitive branding : winning in the market place with value-added brands

by

Nilson, Torsten H.

Author

Nilson, Torsten H.

Format:

Call Number

HF5415.13 N54 1998

Publisher

John Wiley & Sons,

Publication Date

1998

ISBN

9780471984573

Available:
Holds:
Copies:

SD_ILS:113393

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