Search Results for Product management

1.

KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD

by

Tybout, Alice M., editor

Author

Tybout, Alice M., editor, Calkins, Tim, editor, Kellogg School of Management.

Format:

Call Number

HD69.B7 K45 2019

Publication Date

2019

ISBN

9781119533184

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2.

Brand leadership 2014

by

Raghunath, editor

Author

Raghunath, editor

Format:

Call Number

HF5415.1255 B736 2014 f

Publisher

MPH Group Magazine,

Publication Date

2014

ISBN

9789671040720

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3.

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

by

Post, Karen.

Author

Post, Karen.

Format:

Call Number

HD69.B7 P647 2012

Publisher

McGraw-Hill,

Publication Date

2012

ISBN

9780071775281

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4.

Brand relevance : making competitors irrelevant

by

Aaker, David A.

Author

Aaker, David A.

Format:

Call Number

HD69.B7 A215 2011

Edition

1st ed.

Publisher

Jossey-Bass,

Publication Date

2011

ISBN

9780470613580

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5.

Wikibrands : reinventing your company in a customer-driven marketplace

by

Moffitt, Sean

Author

Moffitt, Sean, Dover, Mike

Format:

Call Number

HD69.B7 M653 2011

Publisher

McGraw-Hill,

Publication Date

2011

ISBN

9780071749275

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6.

Branded lives : the production and consumption of meaning at work

by

Brannan, Matthew J.

Author

Brannan, Matthew J., Parsons, Elizabeth, Priola, Vincenza, 1970-

Format:

Call Number

HF5415.1255 B73 2011

Publisher

Edward Elgar Publishing,

Publication Date

2011

ISBN

9781849800921

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7.

CEO of earth

by

Hammond, Simon

Author

Hammond, Simon

Format:

Call Number

HD69.B7 H35 2010

Publisher

Wiley,

Publication Date

2010

ISBN

9781742169569

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8.

Brand management

by

Riley, Francesca Dall'Olmo

Author

Riley, Francesca Dall'Olmo

Format:

Call Number

HD69.B7 B73 2010 v.1

Publisher

SAGE,

Publication Date

2010

ISBN

9781848602083

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9.

Brand rewired : connecting intellectual property, branding, and creativity strategy

by

Chasser, Anne H.

Author

Chasser, Anne H., Wolfe, Jennifer C.

Format:

Call Number

HF5415.15 C43 2010

Publisher

Wiley,

Publication Date

2010

ISBN

9780470575420

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10.

Consumer's determinants of brand equity towards chocolate malt drink

by

Siew, Teng Lim, author

Author

Siew, Teng Lim, author, Hishamuddin Md. Som, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1255 L75 2009 raf

Publisher

Universiti Teknologi Malaysia,

Publication Date

2009

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009

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11.

Brand management : research, theory and practice

by

Heding, Tilde

Author

Heding, Tilde, Knudtzen, Charlotte F., Bjerre, Mogens, 1959-

Format:

Call Number

HD69.B7 H43 2009

Publisher

Routledge,

Publication Date

2009

ISBN

9780415443272

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12.

Luxury brand management : a world of privilege

by

Chevalier, Michel, 1943-

Author

Chevalier, Michel, 1943-, Mazzalovo, Gerald

Format:

Call Number

HD69.B7 C43 2008

Publisher

John Wiley & Sons(Asia),

Publication Date

2008

ISBN

9780470823262

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