Summary

A guide showing the steps involved and the factors to be considered in the preparation of a strategic plan and its subsequent implementation and management. Chapters focus on strategic planning in small and medium enterprises and include summaries and discussion questions. Contains an in-depth case study using the complete range of analytical tools, as well as case studies from a variety of industries, together with a table of case studies which identifies each case by industry. Includes five appendices, a bibliography and an index. The authors have wide experience in consulting work on organisational planning and control.