Summary

Change the world you work in. Activists make things happen - quickly and effectively. This book shows you how to use activist tools in your working life to get big results, fast. And how success, profit and principles are mutually achievable - yes, you can have a job and give a damn. Business and personal success come from making big things happen fast. Personal fulfillment comes from doing the big thing - and the right thing - aligning your action with your values. Social activists are experts at both: they know how to grab headlines, to harness passion, to plan effectively, to take people with them, to make a difference. They know how to assume control, be proactive, and build powerful coalitions. This book will: stimulate, entertain and energise offer practical techniques to make you more successful and increase profit for you and your business show you how to get projects buzzing with commitment Help you understand how to campaign passionately and effectively, internally and externally for whatever you want - from a bigger budget to greater awareness for what you are doing show that the holy grails of earning good money and living by your values aren't mutually exclusive Activist tools can bring about effective business change. This guidebook delivers tried and trusted techniques based on both corporate and activist experience discover activist thinking - and take a high level of personal responsibility for business outcomes. "This is a manifesto for the consumer with a conscience and the worker who, gasp, enjoys his job. Carmell McConnell attempts the unthinkable and wrestles self-help from the preserve of bouffanted American gurus and places it in a workabnle context."- Metro