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Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Cover image for Customer relationship management : integrating marketing strategy and information technology
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Cover image for Managing global accounts : nine critical factors for a world-class program
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Cover image for Augmented Customer Strategy : CRM in the Digital Age
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Cover image for KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD
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Cover image for The superpromoter : the power of enthusiasm
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Cover image for Managing customer relationships : a strategic framework
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Cover image for CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers