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Cover image for Data mining and market intelligence for optimal marketing returns
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Cover image for Data mining techniques : for marketing, sales, and customer relationship management
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Cover image for Data mining cookbook : modeling data for marketing, risk and customer relationship management
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Cover image for Discovering knowledge in data : an introduction to data mining
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Cover image for Customer and business analytics : applied data mining for business decision making using R
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Cover image for Knowledge discovery practices and emerging applications of data mining : trends and new domains
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Cover image for Actionable web analytics : using data to make smart business decisions
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Cover image for Big Data, Mining, and Analytics : Components of Strategic Decision Making