Title:
E-commerce : implementing global marketing strategies
Personal Author:
Publication Information:
Charleston : Computer Technology Research, 1999
ISBN:
9781566070652
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005161629 | HF5548.32 S96 1999 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.
