Cover image for Writing for the web : creating compelling web content using words, pictures, and sound
Title:
Writing for the web : creating compelling web content using words, pictures, and sound
Personal Author:
Publication Information:
Berkeley, Calif. : New Riders, c2012.
Physical Description:
x, 181 p. : ill. ; 23 cm.
ISBN:
9780321794437

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30000010289404 TK5105.888 F455 2012 Open Access Book Book
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Summary

Summary

With Writing for the Web , you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore.
Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content .

For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.


Author Notes

Lynda Felder has been writing digital content professionally for more than 15 years in diverse industries such as medical devices, telecommunications, and healthcare. She teaches several college-level writing courses, including Web writing, and she is an active volunteer at elementary schools, where she leads storytelling and writing workshops.


Reviews 1

Choice Review

Effectively writing for the web can be challenging, but Felder, an educator and digital content creator, clearly and succinctly presents a variety of practical techniques for this digital medium. Though the book does not teach specific software solutions, it does address digital storytelling best practices and the correct use of grammar. Felder focuses on content and audience, discussing when to bring in sound, motion, interactivity, and graphics. The book's companion website includes exercises, learning outcomes, and criteria for critiquing websites, all of which enhance learning by doing. Felder notes that becoming an effective web communicator takes practice. The book follows its own recommendations, using crisp, clear writing and arranging information into easily accessible chunks via bullet points and sidebars. It is easy to skip directly to a topic by using the extensive table of contents or index. Each chapter contains suggested exercises to further illustrate the points made. Short, concise, visually pleasing, and easily scannable content make this book a valuable resource for tips on becoming a better online communicator. Summing Up: Highly recommended. All levels/libraries. S. G. Almquist University of North Texas