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Subject: Marketing -- Case studies

Author

Cravens, David W.

(8)

Lamb, Charles W.

(8)

Crittenden, Victoria L.

(3)

Crittenden, Victoria Lynn

(2)

(2)

Bennett, Anthony G.

(1)

Blessington, Mark

(1)

Cespedes, Frank V., 1950-

(1)

Chartered Institute of Marketing

(1)

Collins, Thomas L.

(1)

Dibb, Sally, 1963-

(1)

(1)

Greer, Thomas V.

(1)

(1)

Harvard Business School Publishing Corporation

(1)

Jeffery, Mark, 1965-

(1)

Kerin, Roger A.

(1)

Kimmel, Allan J.

(1)

Lancaster, Geoffrey, 1938-

(1)

Lovelock, Christopher H.

(1)

Massingham, Lester

(1)

Mellott, Douglas W., 1934-

(1)

O'Connell, William A.

(1)

Peterson, Robert A.

(1)

(1)

Simkin, Lyndon, 1961-

(1)

Stevenson, Thomas H.

(1)

Still, Richard R.

(1)

Vella, Kevin J.

(1)

Weinberg, Charles B.

(1)

Language

(26)

Format

(24)

(2)

Material Type

Computer File Accompanies Open Access Book

Open Access Book

Subject

(4)

Brand name products -- Case studies

(2)

Competition, International -- Case studies

(2)

Marketing -- Problems, exercises, etc.

(2)

Branding (Marketing)

(1)

Business planning

(1)

Marketing -- Case studies -- Problems, exercises, etc.

(1)

Marketing -- Decision making

(1)

Marketing -- Economic aspects

(1)

Marketing -- Management

(1)

Marketing -- Mathematical models

(1)

Marketing -- Psychological aspects

(1)

Marketing -- Technological innovations

(1)

Marketing research

(1)

Sales promotion -- Case studies

(1)

Selling -- Case studies

(1)

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1.

Cover image for Cases in marketing

Cases in marketing

Cases in marketing

by

Still, Richard R.

Author

Still, Richard R., Stevenson, Thomas H.

Format:

Call Number

HF5415.S74 1985

Publisher

Prentice Hall,

Publication Date

1985

ISBN

9780131189850

Available:
Holds:
Copies:

SD_ILS:342291

2.

Cover image for Marketing through minefields

Marketing through minefields

by

Harvard Business School Publishing Corporation

Author

Harvard Business School Publishing Corporation

Format:

Call Number

HF5415 M323 2008

Publisher

Harvard Business Press,

Publication Date

2008

ISBN

9781422199923

Available:
Holds:
Copies:

SD_ILS:642445

3.

Cover image for Marketing : a critical introduction

Marketing : a critical introduction

by

Hackley, Chris

Author

Hackley, Chris

Format:

Call Number

HF5415 H33 2009

Publisher

Sage Publications Ltd,

Publication Date

2009

ISBN

9781412911498

Available:
Holds:
Copies:

SD_ILS:339661

4.

Cover image for Strategic marketing management cases

Strategic marketing management cases

Strategic marketing management cases

by

Cravens, David W.

Author

Cravens, David W., Lamb, Charles W., Crittenden, Victoria Lynn

Format:

Call Number

HF5415 C73 2002

Edition

7th ed.

Publisher

McGraw-Hill,

Publication Date

2002

ISBN

9780072429466

Available:
Holds:
Copies:

SD_ILS:321332

5.

Cover image for Strategic marketing management cases

Strategic marketing management cases

Strategic marketing management cases

by

Cravens, David W.

Author

Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.

Format:

Call Number

HF5415 C73 1998

Edition

6th ed.

Publisher

McGraw-Hill,

Publication Date

1999

ISBN

9780256261257

Available:
Holds:
Copies:

SD_ILS:103298

6.

Cover image for Strategic marketing management cases

Strategic marketing management cases

Strategic marketing management cases

by

Cravens, David W.

Author

Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.

Format:

Call Number

DSK 1535

Edition

6th ed.

Publisher

McGraw-Hill,

Publication Date

1998

ISBN

9780073037226

Available:
Holds:
Copies:

SD_ILS:562103

7.

Cover image for Strategic marketing management cases

Strategic marketing management cases

Strategic marketing management cases

by

Cravens, David W.

Author

Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.

Format:

Call Number

HF5415 C73 1996

Edition

5th ed

Publisher

IRWIN,

Publication Date

1996

ISBN

9780256136890

Available:
Holds:
Copies:

SD_ILS:455883

8.

Cover image for Strategic marketing management cases

Strategic marketing management cases

Strategic marketing management cases

by

Cravens, David W.

Author

Cravens, David W., Lamb, Charles W.

Format:

Call Number

HF5415.C73 1993

Edition

4th ed

Publisher

Irwin,

Publication Date

1993

ISBN

9780256105315

Available:
Holds:
Copies:

SD_ILS:424025

9.

Cover image for Marketing : applications and cases

Marketing : applications and cases

Marketing : applications and cases

by

Mellott, Douglas W., 1934-

Author

Mellott, Douglas W., 1934-

Format:

Call Number

HF5415.M443 1978

Publisher

Reston,

Publication Date

1978

ISBN

9780835942539

Available:
Holds:
Copies:

SD_ILS:246392

10.

Cover image for The marketing casebook : cases and concepts

The marketing casebook : cases and concepts

The marketing casebook : cases and concepts

by

Dibb, Sally, 1963-

Author

Dibb, Sally, 1963-, Simkin, Lyndon, 1961-

Format:

Call Number

HF5415 D52 2001

Edition

2nd ed.

Publisher

Thomson,

Publication Date

2001

ISBN

9781861526243

Available:
Holds:
Copies:

SD_ILS:140254

11.

Cover image for Strategic marketing management : cases and applications

Strategic marketing management : cases and applications

Strategic marketing management : cases and applications

by

Cravens, David W.

Author

Cravens, David W., Lamb, Charles W.

Format:

Call Number

HF5415 C72 1990

Edition

3rd ed.

Publisher

IRWIN,

Publication Date

1990

ISBN

9780256078985

Available:
Holds:
Copies:

SD_ILS:172076

12.

Cover image for Strategic marketing cases and applications

Strategic marketing cases and applications

Strategic marketing cases and applications

by

Cravens, David W.

Author

Cravens, David W., Lamb, Charles W.

Format:

Call Number

HF5415.C69 1986

Edition

2nd ed

Publisher

R D Irwin,

Publication Date

1986

ISBN

9780256033717

Available:
Holds:
Copies:

SD_ILS:285648

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