Search Results for Marketing

1.

Marketing planning models

by

Zoltners, A. A.

Author

Zoltners, A. A.

Format:

Call Number

HF5415.13.M37 1982

Publisher

North-Holland Pub.,

Publication Date

1982

ISBN

9780444863690

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2.

Differential games in marketing

by

Jrgensen, Steffen

Author

Jrgensen, Steffen, Zaccour, Georges

Format:

Call Number

HF5415 J67 2004

Publisher

Kluwer Academic Publishers,

Publication Date

2004 2003

ISBN

9781402076138

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3.

Bayesian statistics and marketing

by

Rossi, Peter E. (Peter Eric), 1955-

Author

Rossi, Peter E. (Peter Eric), 1955-, Allenby, Greg M. (Greg Martin), 1956-, McCulloch, Robert E. (Robert Edward)

Format:

Call Number

HF5415.2 R67 2005

Publisher

John Wiley & Sons,

Publication Date

2005

ISBN

9780470863671

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4.

Quantitative modelling in marketing and management

by

Moutinho, Luiz

Author

Moutinho, Luiz, Huarng, Kun-Huang

Format:

Call Number

HD30.25 M68 2012

Publisher

WORLD SCIENTIFIC,

Publication Date

2012

ISBN

9789814407717

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5.

Markops : the simulation for marketing training

Format:

Call Number

HF5415 L37 1988

Publisher

McGraw-Hill,

Publication Date

1988

ISBN

9780078345357

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6.

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

by

Green, Paul E.

Author

Green, Paul E., Wind, Yoram

Format:

Call Number

HF5415.2 M374 2004

Publisher

Kluwer Academic Publishers, ; Springer,

Publication Date

2004

ISBN

9781402075964 9780387243085

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7.

Data-driven marketing : the 15 metrics everyone in marketing should know

by

Jeffery, Mark, 1965-

Author

Jeffery, Mark, 1965-

Format:

Call Number

HF5415.2 J44 2010

Publisher

John Wiley,

Publication Date

2010

ISBN

9780470504543

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8.

Marketing metrics : the definitive guide to measuring marketing performance

by

Farris, Paul

Author

Farris, Paul

Format:

Call Number

HF5415.2 M3766 2010

Edition

2nd ed.

Publisher

FT Press,

Publication Date

2010

ISBN

9780137058297

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9.

Marketing metrics : 50+ metrics every executive should master

by

Farris, Paul

Author

Farris, Paul

Format:

Call Number

HF5415.2 M37 2006

Publisher

Wharton School Pub.,

Publication Date

2006

ISBN

9780131873704

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10.

Mathematical models in marketing : a collection of abstracts

by

Funke, Ursula

Author

Funke, Ursula

Format:

Call Number

HF5415.F86 1976

Publisher

Springer-Verlag,

Publication Date

1976

ISBN

9780387078694

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11.

Analytical approach in blue ocean strategy formulation

by

Ng, Hou Hong, 1972-, author

Author

Ng, Hou Hong, 1972-, author, Wan Khairuzzaman Wan Ismail, supervisor, Nooh Abu Bakar, supervisor, Lau, Dominic Hoe Chai, supervisor, Sekolah Perniagaan Antarabangsa

Format:

Call Number

T55.3.L5 N44 2015 raf

Publication Date

2015

Thesis (Ph.D) - Universiti Teknologi Malaysia, 2015

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12.

Analytical approach in blue ocean strategy formulation

by

Ng, Hou Hong, 1972-, author

Author

Ng, Hou Hong, 1972-, author

Format:

Call Number

CP 054001 ra

Publication Date

2015

Thesis (Ph.D) - Universiti Teknologi Malaysia, 2015

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