Title:
The essentials of marketing principles
Publication Information:
Skudai : Penerbit Universiti Teknologi Malaysia, 2009
Physical Description:
vi, 163 p. ; 23 cm.
ISBN:
9789835207181
Added Author:
Added Title:
Internal marketing : internal marketing in the Malaysian telecommunication industry
Marketing segmentation : the market segmentation in Malaysia by using psychographic dimensions
New product development : consumer acceptance of a new product : food packaging using a smart bio-switch concept
Buyer behaviour : methods and approaches for vendor performance evaluation
Retailing management : children as consumers consumption of carbonated drink at school
Marketing mix : product's country of origin : method and approaches
Brand management : brand dynamic : building the most valuable asset in business
Genre:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010211866 | HF5415 T44 2009 a | Non Circulating UTM Special Collection Materials | Book - UTM Special Collection (Closed Access) | Searching... |
Searching... | 30000010211867 | HF5415 T44 2009 a | Open Access Book | UTM Special Collection (Open Shelves) | Searching... |
Searching... | 30000010213593 | HF5415 T44 2009 a | Open Access Book | UTM Special Collection (Open Shelves) | Searching... |