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Cover image for Creating breakthrough products : revealing the secrets that drive global innovation
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Cover image for Tilt : shifting your strategy from products to customers
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Cover image for New product and services development
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Cover image for Proactive market orientation in U.S. medical manufacturing industry : do medical manufacturers with high market orientation perform better financially and produce more innovative products?
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Cover image for The essentials of marketing principles
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Cover image for Persepsi pengguna terhadap produk luar negara dengan menggunakan skala etnosentrik terhadap kereta jenama tempatan dan luar negara
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Cover image for Achieving planned innovation : a proven system for creating successful new products and services