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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004584243 | HD62.7 S874 2005 | Open Access Book | Book | Searching... |
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Summary
Summary
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't--giving them scores of tips, hints, insider information, and secrets of success--it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed. The book covers all aspects of small business operations and strategies, and includes straightforward information on almost every topic. Plus, you'll find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work.
Author Notes
Steven D. Strauss is an attorney, business writer, commentator, and bestselling author with eight books to his credit. A nationally recognized business columnist, his columns regularly appear at USAToday.com, Entrepreneur.com, Bloomberg Financial, Visa.com, Franchise1, AllBusiness.com, Bizland.com, and many more. As a popular repeat media guest, he has appeared on MSNBC, the BBC, Court TV, Leesa, ABC, and the CBS Radio Network, and in the pages of Investor's Business Daily, USA Today, Inc., Time, the New York Daily News, and the Los Angeles Times, among others. He owns The Strauss Law Firm, a business law practice with offices in San Francisco and Sacramento.
(Bowker Author Biography)
Table of Contents
| Part I Genesis | |
| Chapter 1 In the Beginning | p. 3 |
| Chapter 2 Choosing the Right Business | p. 13 |
| Chapter 3 Buying an Existing Business | p. 23 |
| Chapter 4 Understanding Your Market | p. 31 |
| Chapter 5 Calculating Your Startup Costs | p. 41 |
| Chapter 6 Write a Winning Business Plan | p. 47 |
| Chapter 7 Structuring Your Business | p. 57 |
| Chapter 8 The Money Hunt | p. 67 |
| Part II Setting Up Shop | |
| Chapter 9 Location, Location, Location | p. 81 |
| Chapter 10 Branding 101 | p. 87 |
| Chapter 11 Products and Inventory | p. 95 |
| Chapter 12 Successful Pricing Strategies | p. 103 |
| Chapter 13 Small Business Technology | p. 111 |
| Chapter 14 Small Business Software | p. 119 |
| Part III Money | |
| Chapter 15 Accounting Ease | p. 129 |
| Chapter 16 Making a Profit | p. 137 |
| Chapter 17 Getting and Extending Credit | p. 147 |
| Chapter 18 Insurance | p. 157 |
| Chapter 19 Get a Handle on Taxes | p. 165 |
| Chapter 20 Legal Ease I | p. 175 |
| Chapter 21 Legal Ease II | p. 185 |
| Part IV Growing Your Business | |
| Chapter 22 Successful Advertising Strategies | p. 195 |
| Chapter 23 Marketing Muscle | p. 209 |
| Chapter 24 Your Web Presence | p. 225 |
| Chapter 25 Exodus | p. 237 |
| Part V Dealing with People | |
| Chapter 26 Hiring and Firing | p. 249 |
| Chapter 27 Employee Benefits Demystified | p. 259 |
| Chapter 28 Training and Motivating Your Staff | p. 269 |
| Chapter 29 Extraordinary Sales and Exemplary Customer Service | p. 283 |
| Part VI Franchises | |
| Chapter 30 Selecting the Right Franchise | p. 297 |
| Chapter 31 Franchise Success Secrets | p. 307 |
| Part VII Home-Based Businesses | |
| Chapter 32 The Home-Based Business | p. 317 |
| Chapter 33 Successful Home-Based Business Strategies | p. 325 |
| Part VIII Business on a Shoestring | |
| Chapter 34 The Shoestring Entrepreneur | p. 337 |
| Chapter 35 Marketing on a Shoestring | p. 349 |
| Part IX Small Business Success Strategies | |
| Chapter 36 Small Business Success Secrets I: Money | p. 365 |
| Chapter 37 Small Business Success Secrets II: Vision | p. 375 |
| Appendix Sample Business Plan | p. 381 |
| References | p. 429 |
| Index | p. 431 |
| About the Author | p. 436 |
