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Subject: Sales promotion

Author

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Shimp, Terence A.

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Belch, Michael A.

(3)

(2)

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Alfadzilah Mat Aris

(1)

(1)

American Marketing Association

(1)

Anbananthan Sambasivam

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Anderson, James C.

(1)

Andrews, J. Craig

(1)

(1)

BPP Learning Media (Firm)

(1)

Belch, George E.

(1)

Belch, George E.

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Belch, George E. (George Eugene)

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Belch, George E. (George Edward), 1951-

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Belch, George E., author

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Belch, Michael A

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Belch, Michael A., author

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Beviryan Nichmariena Chrisviandy

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Choong, Ewe Lee

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Collins, Thomas L.

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Davis, Martyn P.

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DeLozier, M. Wayne

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Elliott, Richard

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Hackley, Christopher E.

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Hamizan Wasoh @ Mohamad Isa

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Kamarulzaman Jaafar

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Khairul Anuar Mohd. Dahalan

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Kumar, Nirmalya

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Leach, John, 1965-

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Lim, Teck Tiong

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Mariam Lahung Laeng

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Md. Izani @ Afzanizan Kasnin

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Messinger, Paul R.

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Muhd. Abi Sofian Abd. Halim

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Narus, James A.

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Nor Jefri Mustapa

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Sallaudin Hassan

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Shera Ann Anthony John Bosco

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Siti Norazilah Othman

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Sussman, Jeffrey

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(1)

(1)

Tellis, Gerard J.

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Wan Norhazilah Wan Mohd. Zain

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William, M. Kincaid

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Ziccardi, Donald

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Communication in marketing

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Marketing -- Management

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Marketing channels

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Direct marketing

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Consumer behavior

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Multilevel marketing -- Malaysia

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Advertising -- Brand name products

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Advertising -- Malaysia -- Johor

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Advertising -- Management

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Advertising -- Social aspects

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Advertising, Outdoor -- Malaysia -- Environmental aspects

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Advertising, Outdoor -- Malaysia -- Johor

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Attitude change

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Consumer behavior -- Malaysia -- Johor

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Consumer education -- Malaysia

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Convenience foods

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Customer relations

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Employee motivation -- Malaysia -- Trengganu

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Employees -- Training of -- Malaysia -- Johor

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Entrepreneurship -- Malaysia

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Food industry and trade -- Malaysia

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Food industry and trade -- Malaysia -- Marketing

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Franchises (Retail trade)

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Human resources management

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Industrial marketing

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Job satisfaction

(1)

Job satisfaction -- Malaysia

(1)

Job satisfaction -- Malaysia -- Johor

(1)

Job stress -- Malaysia

(1)

Labor supply -- Malaysia -- Johor

(1)

Malaysia -- Armed Forces

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Manpower policy -- Malaysia -- Johor

(1)

(1)

Market surveys -- Malaysia -- Johor

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Market surveys -- Malaysia -- Selangor

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Marketing -- Management -- Case studies

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Motivation (Psychology)

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Occupational training -- Malaysia

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(1)

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Purchasing power

(1)

Relationship marketing

(1)

(1)

Retail trade -- Marketing

(1)

Sales Management

(1)

Sales forecasting

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Sales personnel

(1)

Strategic planning

(1)

Success in business

(1)

Trade shows -- Exhibition techniques

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1.

Cover image for Marketing and promotion : course book

Marketing and promotion : course book

Marketing and promotion : course book

by

BPP Learning Media (Firm)

Author

BPP Learning Media (Firm)

Format:

Call Number

HF5415 M384 2010 f

Publisher

BPP Learning Media,

Publication Date

2010

ISBN

9780751790436

Available:
Holds:
Copies:

SD_ILS:782148

2.

Cover image for Marketing communications : engagements, strategies and practice

Marketing communications : engagements, strategies and practice

Marketing communications : engagements, strategies and practice

by

Fill, Chris

Author

Fill, Chris

Format:

Call Number

HF5415.123 F55 2005

Edition

4th ed.

Publisher

Pearson Education,

Publication Date

2005

ISBN

9780273687726

Available:
Holds:
Copies:

SD_ILS:443435

3.

Cover image for Marketing Communications : contexts, strategies and applications

Marketing Communications : contexts, strategies and applications

Marketing Communications : contexts, strategies and applications

by

Fill, Chris

Author

Fill, Chris

Format:

Call Number

HF5415.123 F56 2002

Edition

3rd ed.

Publisher

Pearson Education

Publication Date

2002

ISBN

9780273655008

Available:
Holds:
Copies:

SD_ILS:308853

4.

Cover image for Marketing communications : contexts, contents and strategies

Marketing communications : contexts, contents and strategies

Marketing communications : contexts, contents and strategies

by

Fill, Chris

Author

Fill, Chris

Format:

Call Number

HF5415.123 F55 1999

Edition

2nd ed.

Publisher

Prentice Hall Europe,

Publication Date

1999

ISBN

9780130102294

Available:
Holds:
Copies:

SD_ILS:121379

5.

Cover image for Marketing communications : frameworks, theories and applications

Marketing communications : frameworks, theories and applications

by

Fill, Chris

Author

Fill, Chris

Format:

Call Number

HF5415.123 F54 1995

Publisher

Prentice Hall,

Publication Date

1995

ISBN

9780131509627

Available:
Holds:
Copies:

SD_ILS:418592

6.

Cover image for Promotion management and marketing communications

Promotion management and marketing communications

Promotion management and marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A.

Format:

Call Number

HF5415.123.S54 1990

Edition

2nd ed.

Publisher

The Dryden Pr.,

Publication Date

1990

ISBN

9780030266430

Available:
Holds:
Copies:

SD_ILS:121344

7.

Cover image for Business-to-business marketing and promotion

Business-to-business marketing and promotion

Business-to-business marketing and promotion

by

Davis, Martyn P.

Author

Davis, Martyn P.

Format:

Call Number

HF5415.D384 1988

Publisher

Business Books,

Publication Date

1988

ISBN

9780091737085

Available:
Holds:
Copies:

SD_ILS:191073

8.

Cover image for Promotion management and marketing communications

Promotion management and marketing communications

Promotion management and marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A., DeLozier, M. Wayne

Format:

Call Number

HF5415.123.S54 1986

Publisher

Dryden Pr.,

Publication Date

1986

ISBN

9780030694141

Available:
Holds:
Copies:

SD_ILS:167983

9.

Cover image for Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

by

Hackley, Christopher E.

Author

Hackley, Christopher E.

Format:

Call Number

HF5823 H32 2010

Edition

2nd ed.

Publisher

Sage Publications,

Publication Date

2010

ISBN

9781849201452

Available:
Holds:
Copies:

SD_ILS:784679

10.

Cover image for Advertising and promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

Advertising and promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

by

Belch, George E., author

Author

Belch, George E., author, Belch, Michael A., author

Format:

Call Number

HF5823 B45 2004 f

Edition

Sixth Edition, INTERNATIONAL EDITION

ISBN

9780071240437

Available:
Holds:
Copies:

SD_ILS:883225

11.

Cover image for Customer message management : increasing marketing's impact on selling

Customer message management : increasing marketing's impact on selling

by

Riesterer, Tim

Author

Riesterer, Tim, Emo, Diane, American Marketing Association

Format:

Call Number

HF5438.5 R53 2006

Publisher

Thomson/South-Western,

Publication Date

2006

ISBN

9780324313161

Available:
Holds:
Copies:

SD_ILS:138809

12.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E.

Author

Belch, George E., Belch, Michael A.

Format:

Call Number

HF5823 B387 2015 f

Edition

10th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2015

ISBN

9780078028977

Available:
Holds:
Copies:

SD_ILS:822799

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