Cover image for Strategic management for travel and tourism
Title:
Strategic management for travel and tourism
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Publication Information:
Burlington, MA : Butterworth-Heinemann, 2003
ISBN:
9780750648547

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30000010062338 G155.A1 E92 2003 Open Access Book Book
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Summary

Summary

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.


Author Notes

As a child in New York, author Joseph Campbell (1904-1987) became interested in Native Americans and mythology through books about American Indians and visits to the American Museum of Natural History. He wrote more than 40 books including The Hero with a Thousand Faces (1949), The Mythic Image (1974), and The Power of Myth (1988) with Bill Moyers, and is now considered one of the foremost interpreters of sacred tradition in modern time.

Campbell earned his B.A. and M.A. degrees at Columbia University in 1925 and 1927, but quit the doctoral program when he was told that mythology was not an acceptable subject for his thesis. He subsequently studied medieval French and Sanskrit in Paris and Germany, taught at the Canterbury School, and in 1934, joined the literature department at Sarah Lawrence College. During the 1940s and 1950s he collaborated with Swami Nikhilananda on translations of the Upanishads and The Gospel of Sri Ramakrishna.


Table of Contents

Nigel EvansNigel EvansAmanda MillerNigel EvansNigel Evans and David CampbellNigel Evans
Prefacep. vii
Part 1 An introduction to the strategic processp. 1
Introductionp. 3
1 Strategy and strategic objectives for travel and tourism organizationsp. 7
2 Introduction to strategy for travel and tourismp. 27
Part 2 Internal analysisp. 43
Introductionp. 45
3 The travel and tourism organization - competences, resources and competitive advantagep. 47
4 The travel and tourism organization - the human contextp. 70
5 The travel and tourism organization - financial analysis and performance indicatorsp. 90
6 The travel and tourism organization - products and marketsp. 119
Part 3 External analysisp. 151
Introductionp. 153
7 The external environment for travel and tourism organizations - the macro contextp. 155
8 The external environment for travel and tourism organizations - the micro contextp. 170
9 SWOT analysisp. 196
Part 4 Strategic choicesp. 203
Introductionp. 205
10 Competitive strategy and strategic direction for travel and tourism organizationsp. 209
11 Strategic methods of development for travel and tourismp. 241
12 Strategic evaluation and selectionp. 267
Part 5 Strategic implementationp. 283
Introductionp. 285
13 Strategic implementation for travel and tourism organizationsp. 287
14 International and global strategies for travel and tourism organizationsp. 302
15 Strategic management - present and future trendsp. 320
Part 6 Case analysis in strategic managementp. 331
Introductionp. 333
Case 1 Strategic alliances in the airline industryp. 337
Case 2 Holidaybreak plc: adapting for successp. 347
Case 3 Leicester Promotions: destination management for maximizing tourist potentialp. 358
Case 4 MyTravel plc (formerly Airtours): competing in the travel industry big leaguep. 362
Case 5 Competitive strategy at Ryanairp. 375
Case 6 The UK outbound tour operations industryp. 378
Glossaryp. 391