Customer-oriented marketing strategy : theory and practice

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Title:

Customer-oriented marketing strategy : theory and practice

Personal Author:

Dalgic, Tevfik.

Series:

Marketing Strategy Collection,

Marketing strategy collection.

Publication Information:

New York : Business Expert ; London : McGraw-Hill [distributor], 2013.

Physical Description:

x, 160 p. : ill. ; 23 cm.

ISBN:

9781606495209

9781606495216

Subject Term:

Consumer satisfaction.

Relationship marketing.

Customer relations.

Marketing -- Management.

Added Author:

Yeniceri, Tulay.

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010328180	HF5415 D253 2013	Open Access Book	Book	Searching... Unknown
Searching... PSZ KL	30000010242787	HF5415 D253 2013	Open Access Book	Book	Searching... Unknown

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