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Cover image for Beating low cost competition : how premium brands can respond to cut-price rivals
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Cover image for From brand vision to brand evaluation : the strategic process of growing and strengthening brands
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Cover image for Defending the brand : aggressive strategies for protecting your brand in the online arena
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Cover image for The hero and the outlaw :  building extraordinary brands through the power of archetypes
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Cover image for Brand warfare : 10 rules for building the killer brand :lessons for new and old economy players