Title:
Successful customer relationship management programs and technologies : issues and trends
Publication Information:
Hershey, PA : Business Science Reference, c2012.
Physical Description:
xx, 338 p. : ill. ; 29 cm.
ISBN:
9781466602885
9781466602892
9781466602908
General Note:
"Premier reference source"--Cover.
Abstract:
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"-- Provided by publisher.
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010303014 | HF5415.5 S834 2012 f | Open Access Book | Book | Searching... |
