Search Results for Marketing -- Decision making

1.

Marketing management : a decision-making approach

by

Venugopal, Pingali, 1958-

Author

Venugopal, Pingali, 1958-

Format:

Call Number

HF5415.13 V46 2010

Publisher

Response Books,

Publication Date

2010

ISBN

9788132104711

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2.

Marketing management : a strategic decision-making approach

by

Mullins, John W.

Author

Mullins, John W., Orville C. Walker

Format:

Call Number

HF5415.13 M84 2013

Edition

8th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013

ISBN

9780078028793

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3.

Marketing management : a strategic decision-making approach

by

Mullins, John W. (John Walker)

Author

Mullins, John W. (John Walker), Walker, Orville C.

Format:

Call Number

HF5415.13 M84 2008

Edition

6th ed

Publisher

McGraw-Hill/Irwin,

Publication Date

2008

ISBN

9780073529820

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4.

Marketing management : a strategic, decision-making approach

by

Mullins, John

Author

Mullins, John, Mullins, John W. (John Walker)

Format:

Call Number

HF5415.13 M379 2005

Edition

5th ed.

Publisher

McGraw-Hill,

Publication Date

2005

ISBN

9780072863703

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5.

Marketing management : a strategic decision - making approach

by

Boyd, Harper W.

Author

Boyd, Harper W.

Format:

Call Number

HF5415.13 M379 2002

Edition

4th ed.

Publisher

McGraw Hill,

Publication Date

2002

ISBN

9780072472950

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6.

Marketing decision making process in small and medium enterprise's business to business relationship

by

Hairul Rizad Md. Sapry, 1975-

Author

Hairul Rizad Md. Sapry, 1975-, Abu Bakar Abdul Hamid, Fakulti Pengurusan

Format:

Call Number

CP 053736 ra

Publication Date

2014

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2014

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7.

Marketing decision making process in small and medium enterprise's business to business relationship

by

Hairul Rizad Md. Sapry, 1975-

Author

Hairul Rizad Md. Sapry, 1975-, Abu Bakar Abdul Hamid, Fakulti Pengurusan

Format:

Call Number

XX(841323.1)

Publication Date

2014

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2014

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8.

The most marketing mix factors that influence consumer decision making toward travel agents in Palembang, Indonesia

by

Rezky Purna Satiti

Author

Rezky Purna Satiti, Huam, Hon Tat, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.13 R49 2009 raf

Publication Date

2009

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

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9.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2013

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780078028908

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10.

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P388 2011

Edition

Twelfth ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2011

ISBN

9780073529967 9780071221115

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11.

Strategic marketing : creating competitive advantage

by

West, Douglas C.

Author

West, Douglas C., Ford, John B. (John Battice), 1949-, Ibrahim, Essam

Format:

Call Number

HF5415.135 W47 2010

Edition

2nd ed.

Publication Date

2010

ISBN

9780199556601

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12.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2009

Edition

9th ed

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381008

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13.

Strategic marketing : an introduction

by

Proctor, Tony

Author

Proctor, Tony

Format:

Call Number

HF5415.135 P76 2008

Edition

2nd ed.

Publisher

Routledge,

Publication Date

2008

ISBN

9780415458160

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14.

Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'

by

Soffri Yussof

Author

Soffri Yussof

Format:

Call Number

CP 017226 ra

Publication Date

2007

Full text thesis via UTM-IR

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2007

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15.

Strategic marketing planning

by

Reed, Peter

Author

Reed, Peter

Format:

Call Number

CP 016401

Edition

2nd ed.

Publisher

Cengage Learning Australia,

Publication Date

2007

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16.

Strategic marketing planning

by

Reed, Peter

Author

Reed, Peter

Format:

Call Number

HF5415.135 R33 2007

Edition

2nd ed.

Publisher

Cengage Learning Australia,

Publication Date

2007

ISBN

9780170128650

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17.

Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'

by

Soffri Yussof

Author

Soffri Yussof, Othman Ibrahim

Format:

Call Number

HF5415.125 S63 2007

Publisher

Universiti Teknologi Malaysia,

Publication Date

2007

Full text thesis via UTM-IR

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2007

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18.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2006

Edition

8th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072966343

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19.

Strategic marketing : creating competitive advantage

by

West, Douglas

Author

West, Douglas, Ford, John B. (John Battice), 1949-, Ibrahim, Essam

Format:

Call Number

HF5415.135 W47 2006

Publisher

Oxford University Press,

Publication Date

2006

ISBN

9780199273980

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20.

Strategic marketing management : planning, implementation and control

by

Wilson, Richard M. S.

Author

Wilson, Richard M. S., Gilligan, Colin

Format:

Call Number

HF 5415.13 W 54 2005

Edition

3rd ed.

Publisher

Butterworth Heinemann,

Publication Date

2005

ISBN

9780750622448

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21.

Cases to accompany Contemporary strategy analysis fifth edition

by

Grant, Robert M.

Author

Grant, Robert M.

Format:

Call Number

HF5415.13.U73 1991

Edition

5th ed.

Publication Date

2005

ISBN

9781405124089

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22.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W.

Format:

Call Number

HF5415.135 C72 2000

Edition

6th ed.

Publisher

Irwin / McGraw-Hill,

Publication Date

2000

ISBN

9780071169417

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23.

Strategic marketing

by

Seminar on Strategic Marketing (2000 : Kuala Lumpur)

Author

Seminar on Strategic Marketing (2000 : Kuala Lumpur), Universiti Teknologi Malaysia. Unit Pembangunan Sumber Manusia, Business Advanced Technology Centre (BATC)

Format:

Call Number

HF5415 S45 2000

Publisher

Universiti Teknologi Malaysia,

Publication Date

2000

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24.

Strategic marketing : planning and control

by

Drummond, Graeme

Author

Drummond, Graeme, Ensor, John, Chartered Institute of Marketing

Format:

Call Number

HF5415.135 D78 1999

Publisher

Butterworth Heinemann,

Publication Date

1999

ISBN

9780750644822

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25.

Faktor-faktor yang mempengaruhi perancangan pelaburan modal sektor pembuatan di kawasan perindustrian di negeri Johor ... [et al.]

by

Anizan Musa

Author

Anizan Musa, Pong, Felep Yuen Woh, Sazlina Soyat, Tang, Siew Theng, Ya'akob Ismail

Format:

Call Number

MFL 9199 ra

Publisher

Universiti Teknologi Malaysia,

Publication Date

1998

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26.

Marketing strategy and uncertainty

by

Jagpal, Sharan

Author

Jagpal, Sharan

Format:

Call Number

HF5415 J33 1998

Publisher

Oxford Univ. Pr.,

Publication Date

1998

ISBN

9780195125733

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27.

Strategic marketing management : planning, implementation and control

by

Wilson, Richard M. S.

Author

Wilson, Richard M. S., Gilligan, Colin

Format:

Call Number

HF5415.13 W54 1997 f

Edition

2nd ed.

Publisher

Butterworth Heinemann,

Publication Date

1997

ISBN

9780750622448

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28.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W.

Format:

Call Number

HF5415.135 C72 1997

Edition

5th ed.

Publisher

Irwin,

Publication Date

1997

ISBN

9780256214383

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29.

Thinking out of the box : how to market your company into the future

by

Yohalem, Kathy C.

Author

Yohalem, Kathy C.

Format:

Call Number

HF5415.135 Y63 1997

Publisher

John Wiley & Sons,

Publication Date

1997

ISBN

9780471139164

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30.

Eksperimentasi bagi keputusan pemasaran

by

Cox, Keith K.

Author

Cox, Keith K., Enis, Ben M., Ismail Rejab, 1944-

Format:

Call Number

HF5415.13.C693 1983

Publisher

DBP,

Publication Date

1983

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31.

Marketing research : information for desicion making

by

Cox, Eli P III

Author

Cox, Eli P III

Format:

Call Number

HF5415.2.C69 1979

Publisher

Harper & Row,

Publication Date

1979

ISBN

9780912212142

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32.

Strategic marketing problems : cases and comments

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A.

Format:

Call Number

HF5415.135.K47 1978

Publisher

Allyn and Bacon,

Publication Date

1978

ISBN

9780205059805

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