Title:
A study of firm integration and supply chain orientation : an empiral investigation on consumer goods industry in South Sumatra Indonesia
Personal Author:
Publication Information:
Germany : LAP LAMBERT Academic Publishing, 2011
Physical Description:
ix, 166 p. ; 22 cm.
ISBN:
9783844397345
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010318760 | HD38.5 S85 2011 a | Non Circulating UTM Special Collection Materials | Book - UTM Special Collection (Closed Access) | Searching... |
On Order
Summary
Summary
Supply chain management has become an important issuein any business organization. Organizations arefacing increasing competitive pressure with respectto prices, delivery, quality, variety and innovationof products and services. In order to respond tothese challenges, organizations require an integratedsupply chain. The purpose of this research is topresent the relationship between firm integration andsupply chain orientation. This study also determineswhether supporting technology moderates therelationship between internal and external firmintegration and supply chain orientation.
