"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writer more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to holding readers' attention. Writing instructor and coach Jack E. Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text; edit for grammar, tone, and excess words; and write for any workplace situation"--Back cover