Cover image for Straight talk : written communication for career success
Title:
Straight talk : written communication for career success
Personal Author:
Publication Information:
New York : Routledge, 2011
Physical Description:
241 p. : ill. ; 24 cm.
ISBN:
9780415802314
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30000010265279 HF5718.3 T56 2011 Open Access Book Book
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Summary

Summary

Straight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to person, ornbsp;to a group, plenty of practical applications give hands on experience in: practicing effective writing, handling professional memos, participating in teams, and gaining confidence in delivering formal and informal professional documents.nbsp;nbsp;This booknbsp;also helps students prepare for competitive events and includesnbsp;a 5-Step Strategic Communication tactic which students can immediately apply and practice.


Author Notes

Sherron Bienvenu (Alpharetta, GA) is a well-known consultant and trainer whose clients include Lockheed Martin, AT&T, American Cancer Society, Kentucky Fried Chicken, and others. She also teaches communications courses to BBA, MBA, and Executive Education students at Emory University's Goisueta Business School.

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Table of Contents

About the Authorsp. vii
1 Introduction to Straight Talk Writingp. 1
2 Define Context Before Writingp. 30
3 Consider Your Media, Source, and Timing Optionsp. 60
4 Select and Organize Your Message Contentp. 86
5 Enhance Your Writing With Graphic Elementsp. 124
6 Delivering Effective Workplace Writingp. 148
7 Evaluate Feedback for Continued Successp. 176
Reference Tool for Straight Talk Writingp. 194
Notesp. 233
Indexp. 235