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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010303397 | HF5415.13 T47 2013 | Open Access Book | Book | Searching... |
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Summary
Summary
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Table of Contents
Preface | p. vii |
Case Contributors | p. xiii |
Introduction | p. 1 |
Chapter 1 An Introduction to Geographically Remote Industrial Clusters | p. 7 |
Chapter 2 Formation and Growth of Geographically Remote Industrial Clusters | p. 23 |
Chapter 3 Smaller Manufacturing Enterprises in Geographically Remote Industrial Clusters | p. 41 |
Chapter 4 Business-to-Consumer Marketing Management | p. 55 |
Chapter 5 Marketing Management and Cluster Dynamics | p. 75 |
Chapter 6 Notes on Case Analysis | p. 89 |
Collected Cases | p. 97 |
Part I Formation of Geographically Remote Industrial Clusters | p. 99 |
Case 1 Instinctive Formation of an Industrial Cluster | p. 101 |
Case 2 Athelia - How Can an Old City Survive the Death of French Shipyards? | p. 123 |
Case 3 Closing the Distance between Two Furniture Clusters - Möbelriket in Lammhult and Tibro Interiör in Tibro | p. 151 |
Case 4 Social and Environmental Value-Based Cluster Development - The Dilemma of Wishing to Do Good by Selling Textile Goods | p. 167 |
Case 5 The Textile Firm ZEEL S.A. or the Never-Ending Story of Marketing as Levitt's "Cinderella" | p. 197 |
Case 6 Interactive Recycling - Service Innovation in a Green Cluster | p. 213 |
Part II Internal and External Information Needs of Geographically Remote Industrial Clusters | p. 229 |
Case 7 Downturn for a Manufacturing Company in a Geographically Remote Industrial Cluster | p. 231 |
Case 8 Saab - A Case of Emergency | p. 247 |
Case 9 Connecting Strategy with Functional Practice in the Automobile Industry | p. 275 |
Case 10 Cluster Development and Marketing Challenges for a Regional Biorefinery Cluster | p. 301 |
Part III Marketing Management Operations and Strategies of Geographically Remote Industrial Clusters | p. 325 |
Case 11 Sweet and Sound with Xylitol | p. 327 |
Case 12 Revitalizing Agro-Machinery Manufacturing in Tanzania - The Case of IEL | p. 347 |
Case 13 Skagenfood A/S in the Northern Jutland Seafood Cluster - Decisions to Develop the Business | p. 361 |
Case 14 Growth Challenges in Small Manufacturing Ventures from Emerging Economies - The Evidence from Moldova | p. 387 |
Case 15 Winery Startup within a Wine-Producing Cluster | p. 405 |
Case 16 Convergence and Differentiation in Regional Know-How - The Case of Central Otago Pinot Noir | p. 419 |
Part IV Information Technology Issues and Geographically Remote Industrial Clusters | p. 435 |
Case 17 Software Development in a Remote Geographic Location - The Case of TextFlow | p. 437 |
Case 18 National Computer Services, Inc.-Market Options for a Small Middle Eastern IT Company | p. 451 |
Case 19 Golf Goes Virtual with GOLFZON | p. 467 |
Selected Bibliography | p. 493 |
Index | p. 503 |