Title:
Knowledge management for process, organizational and marketing innovation : tools and methods
Publication Information:
Hershey, PA : Information Science Reference, c2010
Physical Description:
xviii, 287 p. : ill. ; 29 cm.
ISBN:
9781615208296
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010250324 | HD30.2 K5644 2010 f | Open Access Book | Book | Searching... |
Searching... | 30000010250325 | HD30.2 K5644 2010 f | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.
