Selling blue elephants : how to make great products that people want before they even know they want them

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Upper Saddle River, NJ : Wharton School Pub., 2007

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9780136136682

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Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010158829	HF5415.153 M67 2007	Open Access Book	Book	Searching... Unknown