Title:
Management communication : principles and practice
Personal Author:
Publication Information:
New York : McGraw-Hill, 1997
ISBN:
9780070270411
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000003785080 | HD30.3 H37 1997 | Open Access Book | Book | Searching... |
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Summary
Summary
Designed for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There are full chapters on: electronic communication; corporate ethics; audience analysis; meeting management; giving and receiving feedback; choosing media; style and tone; intercultural communication; and business and the press. In addition, 16 end-of-chapter case studies, most of which were developed at Harvard Business School.
Table of Contents
| Part 1 Principles of Effective Communication |
| Chapter 1 Introduction |
| Chapter 2 Audience Analysis |
| Case: Weymouth Steel Corporation (A) |
| Chapter 3 Point of View |
| Cases: Donna Dubinski/Debi Coleman and Apple Computer (A) and (B) |
| Chapter 4 Setting Priorities |
| Case: Yellowtail Marine |
| Chapter 5 Message: Content and Argument |
| Case: Cuttyhunk Bank (A) |
| Chapter 6 Structure |
| Case: McGregors Ltd.Department Store |
| Chapter 7 Choosing Media |
| Case: The Timken Company |
| Chapter 8 Style and Tone |
| Case: Vanrex |
| Part 2 Applications |
| Chapter 9 Giving and Receiving Feedback |
| Case: Bailey and Wick |
| Chapter 10 Meeting Management |
| Case: Lincoln Park Development |
| Chapter 11 Communicating with Internal Audiences |
| Case: Hammermill |
| Chapter 12 Communicating with External Audiences |
| Case: Oxford Energy |
| Chapter 13 Intercultural Communication |
| Case: United Way of El Paso |
| Chapter 14 Corporate Ethics |
| Case: Kellogg Company |
| Chapter 15 Electronic Communication |
| Cases: Unplugged, Savin Consulting |
| Chapter 16 Business and the Press |
| Case: NutraSweet |
| Part 3 Technique |
| Chapter 17 Effective Writing |
| Chapter 18 Effective Speaking |
| Appendix: Additional and Alternative Cases Dotsworth Press Inland Steel AInternational OilFair Is Fair, IsnÆt It?Hal of Erhardt & Company: One Audit Senior's Dilemma |
