Title:
Effects of advertising strategy on consumer-brand relationships: a brand love perspective
Personal Author:
General Note:
Frontiers of Business Reseach in China, Vol. 3(4): 599-620. 2009
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010266195 | MAK 18206 | Open Access Book | ILL Article | Searching... |