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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 33000000003344 | HF5415.1265 H46 2018 | Open Access Book | Research Vote | Searching... |
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Summary
Summary
"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say."
-Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Plus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
Author Notes
Brittany Hennessy is the author of INFLUENCER: Building Your Brand in the Age of Social Media , the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon. In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for "Best Nightlife Blog," and became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. Learn more at: www.InfluencerTheBook.com
Reviews 2
Publisher's Weekly Review
Online fame-seekers will find a useful resource in this guide to social media success from Hennessy, Hearst Magazines Digital Media's senior director of influencer strategy and talent partnerships. She has paid five figures to the owner of a famous dog and six to a makeup vlogger, and here intends to help eager amateurs become new talent, utilizing the art and science of influence. According to Hennessy, her book is the only one on the subject, geared, naturally enough, toward young readers already well-versed in social media. Her audience is content creators, whose product is "authenticity," rather than celebrities, whose product is fame. She aims her advice at would-be influencers at every stage, whether they are building their communities, creating brands, or monetizing those brands. Readers will learn the nitty-gritty of choosing a name ("You can make your name as simple or as complicated as you like as long as it's easy to promote"), approaching an agent, building an audience, and drawing media attention. For the aspiring stars of Instagram and other social media platforms, her upbeat work-"Why not you?" she asks brightly-will provide encouragement and assistance. Agent: Steve Ross, Abrams Artists Agency. (Aug.) © Copyright PWxyz, LLC. All rights reserved.
Library Journal Review
"Influencer" refers to people who have amassed a large following on social media, to the point of steering purchasing and lifestyle patterns. They have successfully moved from collecting "likes" to monetizing content. So how does one become an influencer? Hennessy (senior director, Influencer Strategy and Talent Partnerships at Hearst Digital Media) shares a three-step approach to making the leap: building community, packaging your brand, and monetizing your influence. She provides specific tips on finding and keeping followers by crafting a profile that is both organic and marketable. If brands are noticing your influence, says Hennessy, you need advice on negotiations and the contract process. While admittedly written for female audiences, this book will appeal to male readers as well, who will find many takeaways. Even if you're far from "influential," the cautionary anecdotes about influencers behaving badly are worth the read. VERDICT Recommended for anyone ready to monetize their social media platforms while remaining true to themselves.-Jennifer Clifton, Indiana State Lib., Indianapolis © Copyright 2018. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Table of Contents
| Preface | p. ix |
| Introduction | p. 1 |
| Part 1 Building Your Community | |
| Chapter 1 The Feed: | p. 13 |
| How do you find your voice and create great content? | |
| Chapter 2 The Audience: | p. 51 |
| How do you get people to follow you? | |
| Part 2 Packaging Your Brand | |
| Chapter 3 The Edge: | p. 77 |
| How do you stand out from the crowd? | |
| Chapter 4 The Press: | p. 99 |
| How do you get sites and brands to notice you? | |
| Part 3 Monetizing Your Influence | |
| Chapter 5 The Money: | p. 131 |
| How do you determine and negotiate your worth? | |
| Chapter 6 The Contract: | p. 159 |
| How do you decipher all this legalese? | |
| Chapter 7 The Agent: | p. 189 |
| How do you know when you're ready and where do you find one? | |
| Part 4 Planning Your Future | |
| Chapter 8 The Goal: | p. 213 |
| How do you prepare for what's next? | |
| Conclusion | p. 231 |
| Glossary | p. 239 |
| Acknowledgments | p. 253 |
