Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010060913 | HD62.5 H57 2005 | Open Access Book | Book | Searching... |
Searching... | 30000010058908 | HD62.5 H57 2005 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .
Table of Contents
| Part 1 The Entrepreneurial Perspective |
| 1 The Nature and Importance of Entrepreneurship |
| 2 The Entrepreneurial Mind-Set |
| 3 Entrepreneurial Intentions and Corporate Entrepreneurship |
| 4 International Entrepreneurship Opportunities |
| Part 2 Creating and Starting the Venture |
| 5 Creativity, the Business Idea, and Opportunity Analysis |
| 6 Intellectual Property and Other Legal Issues for the Entrepreneur |
| 7 The Business Plan: Creating and Starting the Venture |
| 8 The Marketing Plan |
| 9 The Organizational Plan |
| 10 The Financial Plan |
| Part 3 Financing the New Venture |
| 11 Sources of Capital |
| 12 Informal Risk Capital, Venture Capital, and Going Public |
| Part 4 Managing, Growing, and Ending the New Venture |
| 13 Entrepreneurial Strategy: Generating and Exploiting New Entries |
| 14 Strategies for Growth and Managing the Implications of Growth |
| 15 Going Global |
| 16 Accessing Resources for Growth from External Sources |
| 17 Ending the Venture |
