Cover image for Front office operations and management
Title:
Front office operations and management
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Publication Information:
Albany, N.Y. : Thomson/Delmar, 2002
ISBN:
9780766823433

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30000010018196 TX911.3.F75 I86 2002 Open Access Book Book
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30000010018197 TX911.3.F75 I86 2002 Open Access Book Book
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Summary

Summary

If you need to know about the nature and operation of hotels as they exist today, this new book is for you. You will learn about the inner workings of a hotel, preparing readers for what to expect in the current and future hotel market. The primary focus is the front office, housekeeping, reservations and night audit departments. Other departments are discussed to provide and understanding of how these departments relate to the front office and how they operate to enhance the guest experience. An introduction of basic analyses, techniques and trends both in policy and technology are reviewed as they relate to management and the guest. The book gives newer managers, meeting planners, and others a 'real world' understanding of the hotel industry balancing its past, present and future. New technologies such as the Property Management System have dramatically changed hotel operations; therefore, extensive time has been devoted to covering this technology. Additional chapters feature analysis of the physical makeup of hotels, yield management, and operational techniques. Performance measurements and analysis of what makes a truly successful hotel are discussed in detail. Finally, because hotel management is and will always be about people, chapters are devoted to both the hotel guest and hotel employee. The arrival chronology is discussed from arrival to departure.


Table of Contents

Prefacep. xv
Acknowledgmentsp. xvii
About the Authorp. xix
Chapter 1 Hotels--Past and Presentp. 1
Historical Perspectivep. 2
Marketplace Consistencyp. 6
Lodging Management Associationp. 7
Revenue Sourcesp. 11
Sleeping Roomsp. 12
Meeting/Function Spacep. 12
Outlets/Ancillary Revenue Sourcesp. 13
Profit Marginp. 15
Room Costp. 15
Food Costp. 16
Opportunity Costp. 18
Captive Audience Quotientp. 19
Industry Perspective: Usage of Function Spacep. 21
Chapter Reviewp. 23
Case Study: Food Costp. 24
Case Study: Chain Historiesp. 25
Internet Resources: Hotel Web Site Home Pagesp. 26
Chapter 2 Hotel Classificationsp. 30
Hotel Sizesp. 31
Hotel Location Classificationsp. 31
Downtownp. 32
Resortp. 32
Airportp. 34
Suburbanp. 35
Hotel Product Typesp. 36
Service Levelp. 36
Target Marketp. 39
Independent Hotel Ratingsp. 42
Chapter Reviewp. 44
Case Study: Hotel Typesp. 45
Chapter 3 The Hotel Guestp. 47
Room Sales Differentiationp. 48
Group Roomsp. 48
Transient Roomsp. 48
Transient Reservation Avenuesp. 50
Market Segmentationp. 52
Group Market Segmentsp. 52
Corporate Segmentsp. 52
Association Segmentp. 52
Other Segmentp. 52
Transient Market Segmentsp. 53
Business Segmentp. 53
Pleasure Segmentp. 54
Chapter Reviewp. 55
Case Study: Market Segmentationp. 57
Case Study: Theoretical Buying Decisionp. 59
Internet Resources: World Wide Web Travel Sitesp. 61
Chapter 4 The Guest Roomp. 62
Categorizing the Guest Roomp. 63
Room Typesp. 63
Room Configurationsp. 64
Room Designationsp. 73
Room Numberingp. 74
Room Status Reconciliationp. 77
Guest Room Makeupp. 79
Key Control Systemsp. 82
Industry Perspective: The Role of Architecture in Hospitalityp. 84
Chapter Reviewp. 89
Special Feature: New Hotel Constructionp. 90
Internet Resources: Hotel Design Web Sitesp. 94
Chapter 5 Hotel Organizationp. 95
Hotel Organizationp. 96
Functional Departmentsp. 96
Rooms Divisionp. 97
Front Officep. 98
Housekeepingp. 99
Reservationsp. 99
The Unique Role of Reservationsp. 99
Night Auditp. 100
Loss Prevention/Securityp. 100
Food and Beveragep. 101
Accountingp. 101
Human Resourcesp. 102
Engineeringp. 103
Sales/Marketing and Cateringp. 104
Group Resumesp. 104
Practical Areasp. 105
Organizational Deployment Examplep. 106
Top Level Managementp. 106
About My Job: General Managerp. 107
The Executive/Leadership Teamp. 109
Rooms Division Manager/Resident Managerp. 109
Director of Food and Beveragep. 110
Director of Marketingp. 110
Industry Perspective: Engineeringp. 111
Director of Human Resourcesp. 112
Director of Engineeringp. 112
Controllerp. 112
Director of Groundsp. 112
Director of Recreationp. 113
Department Headsp. 113
Rooms Division Department Headsp. 114
Food and Beverage Department Headsp. 115
Sales Department Headsp. 118
Engineering and Human Resources Department Headsp. 119
Accounting Department Headsp. 120
Resort Deployment Examplep. 121
Traditional versus Revenue-based Deploymentp. 122
Functional Department Management Teamsp. 123
Special Feature: Hotel Career Managementp. 126
Chapter Reviewp. 130
Internet Resources: Hotel Career Web Sitesp. 133
Chapter 6 Front Office Overviewp. 134
The Arrival Chronologyp. 135
Stage One--Greetingp. 135
Stage Two--Transitionp. 136
About My Job: Doormanp. 137
The Hotel Shuttlep. 139
Stage Three--Registrationp. 140
Check-inp. 141
Determine Method of Paymentp. 142
About My Job: Front Desk Clerkp. 145
Stage Four--Completionp. 145
Conciergep. 146
PBX (Private Branch Exchange)p. 146
About My Job: Head Conciergep. 147
About My Job: PBX Operatorp. 150
Guest Service Attendant--The Front Office Hybridp. 150
Group Arrivalsp. 151
Departuresp. 154
Front Desk Checkoutp. 154
Guest-directed Computer Checkoutp. 155
Automated Checkoutp. 155
Front Office Operationsp. 156
Communicationsp. 156
Staffingp. 157
Value-added Servicesp. 158
Safe-deposit Boxesp. 158
Mail and Document Handlingp. 159
Operations Administrationp. 159
About My Job: Assistant Front Office Managerp. 161
Shift Checklistsp. 162
Chapter Reviewp. 164
Case Study: Pass On Logp. 166
Internet Resources: Trade Journals/Online Resourcesp. 168
Chapter 7 Room Rate Structurep. 169
Rate Structurep. 170
The Hubbart Formulap. 170
Cost Rate Formulap. 174
Market Tolerancep. 174
Room Rate Designationsp. 175
Rate Measurement Averagesp. 181
Chapter Reviewp. 183
Case Study: Room Rate Structurep. 185
Case Study: Room Rate Structure #2p. 186
Chapter 8 The Property Management Systemp. 187
Selecting the PMSp. 188
Guest Accountp. 190
Guest Registration Menup. 191
Guest Accounting Menup. 192
The Check-inp. 194
Before PMSp. 200
PMS Hierarchyp. 202
PMS Systems Interfacep. 202
The Evolution of PMSp. 204
Industry Perspective: Technology in Hospitalityp. 205
Chapter Reviewp. 208
Internet Resources: Property Management Systemsp. 210
Chapter 9 Guest Accountingp. 211
Accounting Basicsp. 212
Guest Accountingp. 213
Guest Ledgerp. 214
House Accountp. 214
Guest Accountp. 214
Master Accountp. 214
Guest History Accountp. 215
City Ledgerp. 215
Accounting Entriesp. 216
Uncollected Receivablesp. 217
Accounting Documentationp. 220
Guest Accounting and the Front Deskp. 221
Foreign Exchangep. 223
Shift Closingp. 223
Chapter Reviewp. 224
Internet Resources: Accounting Resourcesp. 227
Chapter 10 Night Auditp. 228
Night Audit Overviewp. 229
Night Audit Deploymentp. 229
Night Audit Reportingp. 230
Trial Balancep. 236
Night Audit Checklistp. 237
Ancillary Night Audit Dutiesp. 238
Guest Security and Incident/Accident Reportingp. 238
About My Job: Night Audit Managerp. 240
Chapter Reviewp. 241
Chapter 11 Housekeepingp. 244
Room Assignmentp. 245
Housekeeping PMS Reportsp. 245
Housekeeper Allocationp. 246
When Guests Overstayp. 247
Housekeeping Operationsp. 248
Housekeeping Guest Room Standardsp. 249
Housekeeping Managementp. 251
Turndown Servicep. 251
Staffingp. 253
Lost and Foundp. 254
Supply and Inventory Managementp. 255
Industry Perspective: e-Procurement in Hospitalityp. 257
Chapter Reviewp. 261
Internet Resources: Web-based Purchasingp. 263
Chapter 12 Reservations and Forecastingp. 264
Determining Occupancy and Availabilityp. 265
Availability Factorsp. 265
Current Number of Reservationsp. 265
Historical Factorsp. 265
House Countp. 268
Oversellingp. 268
Yield Managementp. 270
Rate Availability Restrictionsp. 273
Length of Stay Restrictionsp. 274
Closed to Arrival Restrictionsp. 275
Minimum Length Stay Restrictionsp. 275
Modified Length Stay Restrictionsp. 275
Rate Averagingp. 276
Yield Management for Groupsp. 276
Reservations Managementp. 277
Forecastingp. 278
Forecasting Factorsp. 280
Completing Forecastsp. 288
Forecasting Frequencyp. 289
Forecasting Importancep. 290
Reservation Sales Managementp. 290
Staffingp. 290
Trainingp. 292
Reservation Evaluationsp. 293
Call Managementp. 294
Motivationp. 295
Sales Strategyp. 299
Industry Perspective: Yield Management in Practicep. 301
Chapter Reviewp. 303
Case Study: Rooms Inventory and Forecastingp. 304
Case Study: Rooms Inventory and Forecasting #2p. 306
Case Study: Rooms Inventory and Forecasting #3p. 307
Case Study: Rooms Inventory and Forecasting #4p. 307
Chapter 13 Measuring Hotel Performancep. 308
Quantifiable Analysesp. 309
Rev-parp. 309
Market Sharep. 311
Qualifiable Analysesp. 314
Industry Perspective: Economic Impact of Hotelsp. 315
Chapter Reviewp. 316
Case Study: Rev-parp. 318
Internet Resources: Measuring Hotel Performancep. 318
Chapter 14 Guest Servicep. 319
Service Standardsp. 320
Verbal Meansp. 320
Visual Meansp. 322
Guest Conflict Resolutionp. 323
Empowermentp. 325
Diversity Awarenessp. 325
International Guestsp. 326
Management's Role in Guest Servicep. 327
Guest Service Trainingp. 328
Service Mission Statementp. 328
Motivating for Guest Servicep. 329
Industry Perspective: Six Sigma and Customer Loyaltyp. 331
Chapter Reviewp. 333
Internet Resources: Hotel Training Web Sites and International Resourcesp. 336
Glossaryp. 337
Indexp. 349