Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004501965 | HF5548.32 K36 2002 | Open Access Book | Book | Searching... |
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Summary
Summary
The business world is silently undergoing yet another tectonic shift - from Web to mobile, or m-commerce. This title lays out the next generation of business models and the architecture of enterprise applications that will succeed the tethered PC-age. It helps readers imagine the possibilities of having a desktop PC in your hand. It is intended to be both strategic and business orientated, explaining why rather than what or how to. The book is also designed to be a definitive roadmap for the practice of business strategy in a world transformed by mobility. It builds on the authors' prior work in leading edge e-commerce and e-business, analyzes best business practices, and sheds light on what works and what doesn't work in the mobile economy.
Reviews 1
Choice Review
Kalakota and Robinson explore today's wireless revolution from a business prospective, focusing on how managers can begin to plan and differentiate mobile business investments. The authors begin by explaining that m-business is not a fad but simply the next step in the technology curve aimed to improve customer interaction and new operational efficiencies. They skip the technical details of mobile protocols to provide better insight into the actual market drivers, enablers, and business applications. This readable book deals with handling the current mobile revolution through appropriate enterprise resource planning (ERP) and customer relationship management (CRM). Readers interested in this topic should also consult Frederick Newell and Katherine Newell Lemon's Wireless Rules (CH, Mar'02), which is appropriate for undergraduate students. M-Business is recommended for senior management and strategic planners, business consultants, information technology managers, and others interested in recognizing diverse value propositions, constructing business strategies, and meeting potential opportunities and threats in the explosive mobile business arena. C. Tappert Pace University
