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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 33000000003291 | HD70.U5 M33 2008 | Open Access Book | Gift Book | Searching... |
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Summary
Summary
'The Future of Business' provides readers with a personal roadmap for understanding and navigating the future of business. This edition stresses two significant factors that should guide decision-making - customer satisfaction and quality - and also covers other issues including entrepreneurship and ethics.
Author Notes
Lawrence J. Gitman received his degrees from Purdue University, the University of Dayton, and the University of Cincinnati. He is currently a professor of finance at San Diego State University, and a prolific author with over forty published articles and several textbooks, including Principles of Managerial Finance, Twelfth Edition, and Principles of Managerial Finance, Brief, Fifth Edition.
In addition to teaching, Gitman is also a member of the Certified Financial Planner Board and an associate editor of several journals. He has served on a number of esteemed organizations, including the Academy of Finance Association and the Financial Management Association National Honor Society.
(Bowker Author Biography)
Table of Contents
| Part 1 The Business Environment |
| 1 Participating in the Dynamic Business Environment |
| 2 Understanding Evolving Economic Systems and Competition |
| 3 Making Ethical Decisions and Managing a Socially Responsible Business |
| Appendix: Understanding the Legal and Tax Environment |
| 4 Competing in the Global Marketplace |
| Part 2 Business Ownership |
| 5 Forms of Business Ownership |
| 6 Entrepreneurship: Starting and Managing Your Own Business |
| Part 3 Managing Organizations |
| 7 Management and Leadership in Today's Organizations |
| 8 Designing Organizational Structures |
| 9 Managing Human Resources and Labor Relations |
| 10 Motivating Employees |
| 11 Achieving World-Class Operations Management |
| Part 4 Marketing Management |
| 12 Creating Marketing Strategy To Meet Customers' Needs |
| 13 Developing Quality Products at the Right Price |
| 14 Distributing Products in a Timely and Efficient Manner |
| 15 Using Integrated Marketing Communications to Promote Products |
| Part 5 Technology and Information |
| 16 Using Technology to Manage Information |
| 17 Using Financial Information and Accounting |
| Part 6 Finance |
| 18 Understanding Money and Financial Institutions |
| 19 Managing the Firm's Finances |
| Appendix: Managing Risk and Insurance |
| 20 Understanding Securities and Securities Markets |
| Online Enrichment Chapter: Managing Your Personal Finances |
| Online Enrichment Chapter: Using the Internet for Business Success |
