Title:
What you need to know about marketing
Personal Author:
Publication Information:
West Sussex : Capstone, 2011
Physical Description:
v, 268 p. : ill. ; 20 cm.
ISBN:
9780857081506
General Note:
Includes index
Abstract:
Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010280869 | HF5415 M53 2011 | Open Access Book | Book | Searching... |
