Cover image for The global challenge : building the new worldwide enterprise
Title:
The global challenge : building the new worldwide enterprise
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Publication Information:
London : McGraw-Hill, 1994
ISBN:
9780077090227
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30000003820465 HD62.4 M66 1994 Open Access Book Book
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30000005017813 HD62.4 M66 1994 Open Access Book Book
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Summary

Summary

For all organizations, working and competing in a worldwide market is a fact of everyday business life. In spite of a general acceptance of this globalization, managing the problems and opportunities that it presents is something that senior executives and managers are trying to come to terms with.