Title:
The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product
Personal Author:
Publication Information:
2009
Physical Description:
xvi, 77p. ill. ; 30cm.
General Note:
Supervisor : Dr. Noraini Abu Talib
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | FPP30000001609 | HF5415.32 L35 2009 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
Searching... | 30000010212561 | HF5415.32 L35 2009 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
