Title:
Basic marketing research : a decision-making approach
Personal Author:
Edition:
2nd ed.
Publication Information:
Upper Saddle River, NJ : Pearson/Prentice-Hall, 2006
Physical Description:
1v + 1 CD-ROM
ISBN:
9780131971219
General Note:
Accompanied by compact disc : CP 9944
International Edition
Subject Term:
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010141829 | HF5415.2 M344 2006 f | Open Access Book | Book | Searching... |
Searching... | 30000010278770 | HF5415.2 M344 2006 f | Open Access Book | Book | Searching... |
Searching... | 30000010160205 | HF5415.2 M344 2006 f | Open Access Book | Book | Searching... |
On Order
Summary
Summary
For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
