Title:
Accountable marketing the economics of data-driven marketing
Personal Author:
Publication Information:
New York, NY : Thomson, 2004
Physical Description:
1 CD-ROM ; 12 cm.
ISBN:
9780324203592
General Note:
Accompanies text of the same title : (HF5415.13 R674 2004)
Added Corporate Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010149020 | CP 10059 | Computer File Accompanies Open Access Book | Compact Disc Accompanies Open Access Book | Searching... |
On Order
Summary
Summary
Businesses are increasingly concerned about measurability and accountability, particularly in the area of marketing. This text offers a thorough treatment of measurable marketing.
