Max-e-marketing in the net future : the seven imperatives for outsmarting the compertition in the net economy

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Title:

Max-e-marketing in the net future : the seven imperatives for outsmarting the compertition in the net economy

Personal Author:

Publication Information:

New York : McGraw-Hill, 2001

ISBN:

9780071364720

Subject Term:

Internet marketing

Business enterprises -- Computer networks

Added Author:

Martin, Chuck 1949-

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000004448639	HF5415.1265 R36 2001	Open Access Book	Book	Searching... Unknown
Searching... PSZ KL	30000004448779	HF5415.1265 R36 2001	Open Access Book	Book	Searching... Unknown

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Table of Contents

Praface	p. ix
Acknowledgmants	p. xvii
New Millennium! New Networked Economy! New Marketing Imperatives!	p. 1
Imperative 1 Use What You Know to Drive What You Do	p. 17
Imparative 2 Erase the Line Between Product and Sarvice	p. 41
Imparative 3 Make Each Relationship as Different as Each Customer	p. 69
Imparative 4 Do as Little as Possible Yourself	p. 93
Imparative 5 Make Your Interactive Process Become the Product	p. 123
Imparative 6 Factor Future Value into Evary Move You Make	p. 153
Imparative 7 Make Business Responsible for Marketing and Marketing Responsible for Business	p. 187
Where Do You Go From Here?	p. 227
URL Listing	p. 235
Glossary	p. 243
Index	p. 245