Title:
International business : strategy, management, and the new realities
Personal Author:
Publication Information:
New Jersey : Pearson Education, 2008
Physical Description:
xxxv, 2-670 p. : col. ill., col. maps ; 29 cm.
ISBN:
9780131738607
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010199219 | HD62.4 C386 2008 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
For undergraduate and graduate level International Business courses. CKR is an evolving learning package that makes teaching easier and captures international business as practiced today.
Table of Contents
| I Foundation Concepts |
| 1 Introduction: What is International Business? |
| 2 Globalization of Markets and the Internationalization of the Firm |
| 3 Organizational Participants that Make International Business Happen |
| 4 Theories of International Trade and Investment |
| II The Environment Of International Business |
| 5 The Cultural Environment |
| 6 The Country Level Political and Legal Systems |
| 7 Government Intervention in International Business |
| 8 Regional Economic Integration |
| 9 Understanding Emerging Markets |
| 10 The International Monetary and Financial Environment |
| III Strategy And Opportunity Assessment For International Business |
| 11 Global Strategy and Organization |
| 12 Global Market Opportunity Assessment |
| IV Entering And Operating In International Markets |
| 13 Exporting and Countertrade |
| 14 Foreign Direct Investment and Collaborative Ventures |
| 15 Licensing, Franchising and other Contractual Strategies |
| 16 Global Sourcing |
| V Functional Area Excellence |
| 17 Marketing In the Global Firm |
| 18 Human Resource Management in the Global Firm |
| 19 Financial Management and Accounting In the Global Firm |
| Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal (Laminated Insert) |
| Glossary |
| (Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence |
