Title:
Business communication essentials
Personal Author:
Publication Information:
Upper Saddle River, NJ : Prentice Hall, 2004
Physical Description:
1v + 1 CD-ROM
ISBN:
9780130475480
General Note:
Accompanied by compact disc : CP 7972
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000003585084 | HF5718 B68 2004 | Open Access Book | Book | Searching... |
Searching... | 30000003585076 | HF5718 B68 2004 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Combining textbook and workbook material in a single volume, this introduction outlines a three- step writing process and applies it to brief correspondence, reports and presentations, and employment messages. An appendix offers grammar and usage guidance, and a companion CD helps identify writing m
Table of Contents
| Unit 1 Business Communication Foundations |
| 1 Understanding Business Communication in Today's Workplace |
| 2 Communicating in Teams and Mastering Listening and Nonverbal Communication Skills |
| Unit 2 The Three-Step Writing Process |
| 3 Planning Business Messages |
| 4 Writing Business Messages |
| 5 Completing Business Messages |
| Unit 3 Brief Business Correspondence |
| 6 Working With Letters, Memos, and E-Mail Messages |
| 7 Writing Routine, Good-News, and Goodwill Messages |
| 8 Writing Bad-News Messages |
| 9 Writing Persuasive Messages |
| Unit 4 Composing Business Reports, Proposals, and Presentations |
| 10 Understanding and Planning Business Reports and Proposals |
| 11 Writing and Completing Business Reports and Proposals |
| 12 Planning, Writing, and Delivering Oral Presentations |
| Unit 5 Employment Messages |
| 13 Searching for Employment and Preparing Employment Messages |
| 14 Interviewing for Employment and Following Up |
| Appendix A |
| Appendix B |
| Appendix C |
| Handbook of Grammar, Mechanics, and Usage |
| Answer Key |
| References |
| Acknowledgments |
