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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010169558 | HD53 W44 2002 | Open Access Book | Book | Searching... |
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Summary
Summary
New Ideas About New Ideas introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition. Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today's most creative people and organizations tick. You'll meet Corning chairman, Roger Ackerman, who led a series of extraordinary corporate transformations; genius architect Frank Gehry, who shocked the world with his earth-shattering Guggenheim Museum in Bilbao; pioneering Progressive Insurance chairman, Peter Lewis, who records his flashes of brilliance while swimming; Satjiv Chahil, who made Palm a household name; and many other innovators. New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
Author Notes
Shira P. White is President of SPWI, a leading innovation management and new product development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City.
Table of Contents
Preface | p. vi |
Introduction: Sizzling Spaces: Making Innovation Happen | p. 1 |
1 Spark Soup: Where Innovation Begins | p. 23 |
2 Bubbling: New Approaches to Idea Development | p. 51 |
3 Bargaining with the Future: The Valuation Struggle | p. 93 |
4 Going Live: Bringing New Ideas to Life | p. 131 |
5 Integrated Circuitry: Mechanisms of Innovation Action | p. 173 |
6 Rocket Design: Innovating the Organization | p. 215 |
7 Making an Apple Pie: Beyond the Organization | p. 267 |
Featured Organizations and Individual Profiles | p. 297 |
Notes | p. 311 |
Credits | p. 317 |
Index | p. 319 |