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Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

by

Thompson, Arthur A., 1940-

Author

Thompson, Arthur A., 1940-

Format:

Call Number

XX(859419.1)

Edition

18th ed. / Arthur A. Thompson ... [et al.]

Publisher

McGraw-Hill Higher Education ; McGraw-Hill [distributor],

Publication Date

2011

ISBN

9780078112720 9780071317009

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2.

Cover image for DIGITAL MARKETING : STRATEGIC PLANNING & INTEGRATION

DIGITAL MARKETING : STRATEGIC PLANNING & INTEGRATION

by

Hanlon, Annmarie, author

Author

Hanlon, Annmarie, author

Format:

Call Number

HF5415.1265 H365 2019

ISBN

9781526426666

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