"The hospitality industry is a dynamic, highly competitive, customer-focused industry. It is one of many industries that rely heavily on its customers and their satisfaction to succeed in the business environment. Therefore, providing quality customer service is key to successes. This program introduces quality customer service, including, how understanding customer needs can improve service levels, different customer service strategies, and managements role in maintaining quality customer service standards. Understanding the importance customer service plays in the hospitality industry not only provides a competitive edge, but also highlights the many benefits that can be gained from improving and delivering quality customer service"--Container.