Title:
Consumers’ purchase intention towards bakery products an experiment on well-known brand (SEASON Cake House) vs SME brand (Hijrah Bread House)
Personal Author:
Publication Information:
2015
Physical Description:
1 CD-ROM ; 12 cm.
General Note:
Also available in printed version : HF5415.32 A55 2015 raf
Supervisor : Dr. Zuraidah Sulaiman
Subject Term:
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010349856 | CP 057827 ra | UTM Special Collection - Computer File | Compact Disc Accompanies UTM Thesis/Project Paper | Searching... |
