The effects of perceived risks, reputation and electronic word-of-mouth (E-WOM) on Malaysians' collaborative consumption of uber car sharing service

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2017

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1 CD-ROM ; 12 cm.

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Supervisor : Dr. Zuraidah Sulaiman

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

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