Search Results for Marketing -- Management

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Material Type: Open Access Book

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Language: English

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Subject: Customer relations -- Management

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Subject: Relationship marketing

Author

(2)

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(1)

(1)

(1)

Gilbert, Faye W.

(1)

Keiningham, Timothy L.

(1)

McLeod, Raymond

(1)

Murphy, John A., 1948-

(1)

Peppers, Don, author

(1)

Rogers, Martha, 1952-, author

(1)

Schmitt, Bernd H.

(1)

(1)

(1)

Zikmund, William G.

(1)

Format

(9)

Subject

Consumers' preferences

(3)

Business planning

(1)

Customer relations

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Customer relations -- Management -- Data processing

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Customer services

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Information storage and retrieval systems -- Marketing

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Marketing information systems

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1.

Cover image for Customer relationship management : integrating marketing strategy and information technology

Customer relationship management : integrating marketing strategy and information technology

by

Zikmund, William G.

Author

Zikmund, William G., McLeod, Raymond, Gilbert, Faye W.

Format:

Call Number

HF5415.55 Z55 2003

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780471271376

Available:
Holds:
Copies:

SD_ILS:328981

2.

Cover image for The superpromoter : the power of enthusiasm

The superpromoter : the power of enthusiasm

by

Vogelaar, Rijn

Author

Vogelaar, Rijn

Format:

Call Number

HF5415.55 V64 2011

Publisher

Palgrave Macmillan,

Publication Date

2011

ISBN

9780230285095

Available:
Holds:
Copies:

SD_ILS:781988

3.

Cover image for Managing customer relationships : a strategic framework

Managing customer relationships : a strategic framework

by

Peppers, Don

Author

Peppers, Don, Rogers, Martha

Format:

Call Number

HF5415.5 P458 2011

Edition

2nd ed.

Publisher

Wiley,

Publication Date

2011

ISBN

9780470423479

Available:
Holds:
Copies:

SD_ILS:768795

4.

Cover image for Customer lifetime value : reshaping the way we manage to maximize profits

Customer lifetime value : reshaping the way we manage to maximize profits

by

Bejou, David

Author

Bejou, David, Keiningham, Timothy L., Aksoy, Lerzan

Format:

Call Number

HF5415.55 C87 2006

Publisher

Best Business Books,

Publication Date

2006

ISBN

9780789034359

Available:
Holds:
Copies:

SD_ILS:174803

5.

Cover image for Converting customer value : from retention to profit

Converting customer value : from retention to profit

Converting customer value : from retention to profit

by

Murphy, John A., 1948-

Author

Murphy, John A., 1948-

Format:

Call Number

HF5415.5 M87 2006

Publisher

Wiley,

Publication Date

2006

ISBN

9780470016343

Available:
Holds:
Copies:

SD_ILS:439620

6.

Cover image for Managing customer relationships : a strategic framework

Managing customer relationships : a strategic framework

by

Peppers, Don

Author

Peppers, Don, Rogers, Martha

Format:

Call Number

HF5415.5 P46 2004

Publication Date

2004

ISBN

9780471485902

Available:
Holds:
Copies:

SD_ILS:405555

7.

Cover image for Maximising profits : the customer-centric approach

Maximising profits : the customer-centric approach

Maximising profits : the customer-centric approach

by

Teo, Raymond

Author

Teo, Raymond, Fong, Sharon

Format:

Call Number

HF5415.5 T46 2003

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130474858

Available:
Holds:
Copies:

SD_ILS:350483

8.

Cover image for Customer experience management : a revolutionary approach to connecting with your customers

Customer experience management : a revolutionary approach to connecting with your customers

by

Schmitt, Bernd H.

Author

Schmitt, Bernd H.

Format:

Call Number

HF5415.55 S35 2003

Publication Date

2003

ISBN

9780471237747

Available:
Holds:
Copies:

SD_ILS:329986

9.

Cover image for The One to One Manager : Real-World Lessons in Customer Relationship Management

The One to One Manager : Real-World Lessons in Customer Relationship Management

The One to One Manager : Real-World Lessons in Customer Relationship Management

by

Peppers, Don, author

Author

Peppers, Don, author, Rogers, Martha, 1952-, author

Format:

Call Number

HF5415.5 P45 1999

ISBN

9780385494083

http://www.loc.gov/catdir/bios/random059/99026835.html
http://www.loc.gov/catdir/samples/random044/99026835.html
http://www.loc.gov/catdir/description/random0411/99026835.html

Available:
Holds:
Copies:

SD_ILS:878625

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