Cover image for The expert executive : using AI and expert systems for financial management, marketing, production and strategy
Title:
The expert executive : using AI and expert systems for financial management, marketing, production and strategy
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Publication Information:
New York : Wiley, 1988
ISBN:
9780471896777

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30000000829410 HF5548.2 H455 1988 Open Access Book Book
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Summary

Summary

The Expert Executive explores business applications of artificial intelligence and expert systems so that executives and professionals can understand and use them effectively in their own environments. Written in a practical, non-technical style, it relates artificial intelligence and expert systems to a variety of business tasks, with real-life examples including: how DEC developed an expert system to outmarket IBM and improve its bottom line; how Corning Glass came up with an expert system to control the quality of its products; how American Express uses expert systems to cut down on credit card fraud; and much more.