Cellular communications : worldwide market development

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Title:

Personal Author:

Garrard, Garry A.

Publication Information:

Boston, Mass. : Artech House, 1998

ISBN:

9780890069233

Subject Term:

Cellular radio -- Marketing

Competition, International

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Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000004687137	HE9713 G37 1998	Open Access Book	Book	Searching... Unknown

This unique work provides an expert account of the growth and development of markets in the rapidly expanding and profitable telecommunications industry. The treatment is global: market development is described, analyzed and evaluated, bringing you right up-to-date with current market characteristics and future trends worldwide.

Preface	p. xv
Chapter 1 Radio BC--Before Cellular	p. 1
1.1 The Birth of Radio	p. 3
1.2 Marconi--Father of Radio	p. 4
1.3 Other Early Pioneers	p. 7
1.4 Developments During the First World War	p. 8
1.5 Broadcasting Takes Over	p. 9
1.6 New Applications for Radio	p. 12
1.7 The Impact of the Second World War	p. 13
1.8 Private Mobile Radio	p. 15
1.9 The First Mobile Telephones	p. 19
1.10 Conclusions	p. 21
Chapter 2 The Cellular Pioneers	p. 23
2.1 A New Radio Concept	p. 23
2.2 Cellular Principles	p. 24
2.2.1 The Radio System	p. 25
2.2.2 The Cellular Switch	p. 28
2.2.3 The Subscriber Database	p. 29
2.2.4 The Fixed Network	p. 29
2.2.5 The Mobile Terminal	p. 30
2.3 Cellular Developments in the United States	p. 30
2.3.1 Trial Systems	p. 30
2.3.2 Commercial License Awards	p. 32
2.3.3 Roaming Problems	p. 38
2.3.4 Industry Consolidation	p. 39
2.3.5 The CTIA	p. 42
2.3.6 Market Growth	p. 42
2.3.7 Tariff Trends	p. 44
2.3.8 Mobile Telephone Developments	p. 45
2.3.9 AMPS in International Markets	p. 47
2.4 Cellular in Japan	p. 47
2.5 Nordic Cellular Development	p. 48
2.5.1 The Development of NMT 450	p. 48
2.5.2 Commercial NMT Services	p. 51
2.5.3 Demand Forecasting Problems	p. 52
2.5.4 Capacity Problems--and Solutions	p. 53
2.5.5 Introduction of NMT 900	p. 55
2.5.6 Market Growth	p. 56
2.5.7 The First European Cellular Competitor	p. 60
2.5.8 Other Nordic Countries	p. 60
2.6 Conclusions	p. 61
Chapter 3 European Monopolies, 1985 to 1991	p. 63
3.1 European Acceptance of Cellular	p. 63
3.2 Spain	p. 66
3.3 Austria	p. 68
3.4 The Benelux Region	p. 69
3.4.1 The Netherlands	p. 69
3.4.2 Belgium	p. 72
3.4.3 Luxembourg	p. 73
3.5 West Germany	p. 74
3.6 Italy	p. 76
3.7 France	p. 79
3.7.1 A Novel Network Approach	p. 79
3.7.2 Early Competition	p. 82
3.8 Ireland	p. 83
3.9 Switzerland	p. 85
3.10 Portugal	p. 86
3.11 Other European Countries	p. 87
3.12 European Variations	p. 87
3.12.1 Contrasts in Growth	p. 87
3.12.2 Underlying Market Factors	p. 89
3.12.3 Growth and Service	p. 91
3.12.4 Cellular Tariffs	p. 93
Chapter 4 The UK--A Test-bed for Competition	p. 95
4.1 The UK Regulatory Environment	p. 95
4.2 The 1982 License Competition	p. 96
4.3 Development of TACS	p. 98
4.4 License Conditions	p. 98
4.5 Network Roll-Out	p. 99
4.6 The UK Market Environment	p. 102
4.7 The Role of the Service Providers	p. 103
4.8 Evolution of the Service Providers	p. 106
4.9 TACS Terminals	p. 109
4.10 Other UK Mobile Licenses	p. 110
4.11 Market Development	p. 111
4.12 Cellnet and Vodafone--Equal but Different	p. 112
4.12.1 Market Shares	p. 112
4.12.2 Financial Performance	p. 114
4.12.3 Management Cultures	p. 116
4.12.4 Vodafone Organization	p. 117
4.12.5 Cellnet Organization	p. 118
4.12.6 Operational Differences	p. 120
4.13 Market Growth and the Effects of Competition	p. 121
4.14 The View From Europe	p. 124
Chapter 5 The Development of GSM	p. 125
5.1 The Origins of GSM	p. 125
5.2 Groupe Speciale Mobile	p. 126
5.3 Development of the GSM Standard	p. 126
5.4 The Role of the European Commission	p. 129
5.5 The MoU Group	p. 131
5.6 The Manufacturers' Dilemma	p. 132
5.7 The Formation of ETSI	p. 134
5.8 The GSM Recommendations	p. 134
5.9 Commercial Issues	p. 137
5.9.1 MoU Group Activities	p. 137
5.9.2 Billing and Roaming	p. 138
5.9.3 Procurement and IPRs	p. 139
5.9.4 Terminals and Type Approval	p. 141
5.10 The GSM System	p. 143
5.11 The User's View of GSM	p. 145
5.11.1 Voice Telephony	p. 145
5.11.2 Data Transmission	p. 147
5.11.3 Supplementary Services	p. 149
5.11.4 GSM Mobile Telephones	p. 149
5.11.5 Subscriber Identification	p. 151
5.11.6 Privacy, Confidentiality, and Security	p. 153
5.11.7 International Roaming	p. 155
5.11.8 Short Message Service	p. 156
5.11.9 User Choice	p. 157
5.12 The Implications of GSM for Network Operators	p. 157
5.12.1 Network Infrastructure	p. 157
5.12.2 The Impact on Fraud	p. 159
5.13 The Introduction of GSM Services	p. 161
5.13.1 GSM in Europe	p. 161
5.13.2 Acceptance of GSM in the Rest of the World	p. 164
5.14 Future Evolution of the GSM Standard	p. 166
5.14.1 Status of the GSM Recommendations	p. 166
5.14.2 Improved Data Transmission	p. 166
5.14.3 Optimized Routing	p. 167
5.14.4 Dual-Standard Terminals	p. 167
5.14.5 Other Radio Interfaces	p. 167
5.14.6 Interworking With Other Mobile Services	p. 167
5.14.7 Location Services	p. 168
5.14.8 PMR Facilities and Project EIRENE	p. 168
5.14.9 Intelligent Networking	p. 169
5.15 Conclusions	p. 169
Chapter 6 PCN: More Competition for the United Kingdom	p. 171
6.1 The UK Initiative	p. 171
6.2 The PCN License Contest	p. 172
6.3 Recruiting for PCN	p. 176
6.4 Standards and License Conditions	p. 177
6.4.1 The PCN Standard--DCS1800	p. 177
6.4.2 License Conditions	p. 178
6.5 Differentiating PCN	p. 180
6.5.1 Services and Features	p. 180
6.5.2 Handportable Comparisons	p. 181
6.5.3 Network Infrastructure	p. 181
6.6 Musical Chairs--Changes in Ownership	p. 184
6.7 Positioning PCN in the Market	p. 187
6.7.1 PCN versus Cellular	p. 187
6.7.2 A Consumer Product?	p. 190
6.7.3 Interconnect Charges	p. 191
6.7.4 Assessing the Market	p. 193
6.8 Cellular Fights Back	p. 194
6.9 The Launch of PCN	p. 200
6.9.1 Mercury's Launch Strategy	p. 200
6.9.2 The Orange Launch Strategy	p. 204
6.10 Market Development	p. 207
6.10.1 Overview of the Market	p. 207
6.01.2 The ETACS Networks	p. 208
6.10.3 The Impact of PCN	p. 210
6.10.4 The Need for GSM	p. 211
6.10.5 Changing Fortunes	p. 212
6.10.6 Market Shares	p. 214
6.10.7 The Service Providers	p. 215
6.11 Lessons from the UK	p. 216
Chapter 7 The Monopolies Under Attack	p. 219
7.1 Regulation and Liberalization in Europe	p. 219
7.2 The European Commission and Competition	p. 221
7.3 National Regulation--The Need for Change	p. 221
7.4 Regulating Competition	p. 225
7.4.1 The Importance of Interconnect Charges	p. 226
7.4.2 Structure of Interconnect Tariffs	p. 228
7.4.3 Standardized Charges or Bilateral Agreements?	p. 229
7.4.4 Non-tariff Barriers to Competition	p. 230
7.5 Cellular Competition and Internationalization	p. 231
7.6 Consorting Together	p. 233
7.6.1 Finding the Opportunity	p. 233
7.6.2 Forming the Consortium	p. 234
7.6.3 The Ideal Consortium?	p. 235
7.6.4 If the Bid Wins...	p. 237
7.7 Preparing the Bid	p. 238
7.8 Evolution of the Bidding Process in Europe	p. 240
7.9 The European Commission and Competition Policy	p. 243
7.9.1 The Mobile Green Paper	p. 243
7.9.2 Direct EC Action	p. 244
7.11 Conclusions	p. 247
Chapter 8 GSM and Competition in Europe	p. 249
8.1 Timescales for Competition	p. 249
8.2 PTO Reactions	p. 250
8.3 Market Development	p. 252
8.3.1 Germany	p. 252
8.3.2 Sweden	p. 265
8.3.3 France	p. 268
8.3.4 Denmark	p. 274
8.3.5 Portugal	p. 278
8.3.6 Finland	p. 280
8.3.7 Greece	p. 282
8.3.8 Norway	p. 285
8.3.9 Italy	p. 287
8.3.10 Spain	p. 293
8.3.11 The Netherlands	p. 295
8.3.12 Belgium	p. 298
8.3.13 Ireland	p. 302
8.3.14 Austria	p. 304
8.3.15 Switzerland	p. 306
8.3.16 Luxembourg	p. 308
8.3.17 Smaller European Countries	p. 309
8.4 A Changed Market	p. 309
Chapter 9 Digital Developments in the United States	p. 313
9.1 The Need for Change	p. 313
9.2 Digital Developments for 800 MHz AMPS	p. 315
9.2.1 The First Strategy--TDMA	p. 315
9.2.2 Alternatives to IS-54	p. 317
9.3 CDMA Basics	p. 320
9.3.1 Multiple Access Methods	p. 320
9.3.2 Characteristics of CDMA	p. 321
9.3.3 Benefits of CDMA	p. 322
9.4 Choice of Digital Standards	p. 324
9.5 International Implications of US Digital Standards	p. 326
9.6 Personal Communications Services (PCS)	p. 328
9.6.1 The First Moves	p. 328
9.6.2 PCS Ground-rules	p. 333
9.6.3 The Final Solution	p. 334
9.6.4 The MTA Auction for A and B Blocks	p. 336
9.6.5 The C Block Auction	p. 338
9.6.6 D, E, and F Block Licenses	p. 341
9.6.7 PCS Standards	p. 341
9.6.8 PCS Launch and Marketing	p. 344
9.7 Cellular Market Development	p. 348
9.7.1 Market Growth and Changes	p. 348
9.7.2 Industry Consolidation	p. 349
9.7.2 The Impact of International Activities	p. 352
9.8 The 1996 Telecommunications Act	p. 353
9.9 Conclusions	p. 354
Chapter 10 Cellular in the Rest of the World	p. 357
10.1 Overview	p. 357
10.2 Japan	p. 359
10.3 Western Style Economies and Cultures	p. 363
10.3.1 Canada	p. 364
10.3.2 Australia	p. 366
10.3.3 New Zealand	p. 368
10.4 Latin America and the Caribbean	p. 369
10.4.1 Mexico	p. 369
10.4.2 Argentina	p. 371
10.4.3 Brazil	p. 372
10.4.4 Chile	p. 372
10.4.5 Colombia	p. 373
10.4.6 Smaller Latin American Countries	p. 374
10.4.7 The Caribbean	p. 375
10.5 Central Europe and the CIS	p. 377
10.5.1 Central Europe	p. 378
10.5.2 Russia	p. 382
10.5.3 The CIS and Other States	p. 386
10.6 Mainland Asia	p. 387
10.6.1 China	p. 387
10.6.2 South Korea	p. 390
10.6.3 India	p. 391
10.6.4 Pakistan	p. 393
10.7 The Asia-Pacific Region	p. 393
10.7.1 Hong Kong	p. 394
10.7.2 Indonesia	p. 396
10.7.3 Malaysia	p. 397
10.7.4 Philippines	p. 398
10.7.5 Singapore	p. 399
10.7.6 Taiwan	p. 400
10.7.7 Thailand	p. 400
10.7.8 Other Asia-Pacific Countries	p. 401
10.8 Africa	p. 402
10.9 The Middle East	p. 405
10.10 The Cellular World Today	p. 408
10.10.1 Market Comparisons	p. 408
10.10.2 Internationalization	p. 409
Chapter 11 Other Mobile Services--Targets, Competitors, or Complements for Cellular?	p. 415
11.1 Private Mobile Radio (PMR)	p. 415
11.2 Specialized Mobile Radio and Public Access Mobile Radio	p. 418
11.2.1 Specialized Mobile Radio in the United States	p. 418
11.2.2 Band III Services in the UK	p. 420
11.2.3 PAMR in Europe	p. 423
11.3 Mobile Data Networks	p. 424
11.3.1 Private Mobile Data Systems	p. 425
11.3.2 The First Public Mobile Data Network	p. 426
11.3.3 Mobile Data in the UK	p. 428
11.3.4 Other Public Mobile Data Networks	p. 430
11.3.5 The Future of Mobile Data	p. 431
11.4 Paging	p. 432
11.4.1 Early Paging Systems	p. 432
11.4.2 POCSAG--a World Standard	p. 433
11.4.3 European Paging Services	p. 434
11.4.4 The UK--a Competitive Market	p. 435
11.4.5 European Market Growth	p. 437
11.4.6 Paging in the United States	p. 439
11.4.7 World Paging	p. 440
11.4.8 Paging Technology Developments	p. 441
11.4.9 ERMES	p. 442
11.4.10 Other Standards Developments	p. 445
11.4.11 Paging and Cellular	p. 446
11.5 Telepoint and Cordless Telephones	p. 447
11.5.1 Cordless Telephones	p. 447
11.5.2 The Development of Telepoint	p. 447
11.5.3 Telepoint Services in the UK	p. 450
11.5.4 International Acceptance	p. 454
11.5.5 DECT	p. 456
11.5.6 The Japanese Personal Handyphone System (PHS)	p. 457
11.5.7 Cordless Systems and Cellular	p. 458
11.6 Wireless in the Local Loop	p. 459
11.7 Mobile Satellite Services	p. 461
11.8 Cellular versus the Rest	p. 465
Chapter 12 Where Next?	p. 467
12.1 Future Scenarios	p. 467
12.2 Where Are We Now?	p. 468
12.2.1 Cellular World Markets	p. 468
12.2.2 Cellular Users	p. 469
12.2.3 Cellular Operators	p. 471
12.2.4 Cellular Standards	p. 471
12.3 Developments in Other Fields	p. 472
12.3.1 Evolution of the PSTN	p. 472
12.3.2 New Telecommunications Networks	p. 473
12.3.3 Developments in Computing	p. 474
12.4 Third-Generation Systems	p. 475
12.4.1 The World Forum--FPLMTS	p. 475
12.4.2 The European Program--UMTS	p. 477
12.4.3 A World Standard?	p. 480
12.5 Terminal Trends	p. 480
12.6 Issues	p. 482
12.6.1 Health and Safety	p. 482
12.6.2 Spectrum Policy	p. 484
12.6.3 In Constant Touch?	p. 486
12.6.4 What Do Users Really Want?	p. 486
12.6.5 Tariffs and Traffic	p. 488
12.7 The Future of Cellular	p. 489
12.8 Conclusions	p. 495
Selected Bibliography	p. 497
About the Author	p. 501
Index	p. 503

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