Title:
Cases on consumer-centric marketing management
Series:
A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Physical Description:
xxi, 351 pages: illustrations; 27 cm.
ISBN:
9781466643574
9781466643581
9781466643598
Abstract:
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010336413 | HF5415.13 C375 2014 | Open Access Book | Book | Searching... |